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Adam Jolly – Harnessing Creativity for Business Growth

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Description

..:: Innovation ::..
Harnessing Creativity for Business Growth
Inspire, Create, Connect Your Business

Book:

Hardcover: 240 pages
Publisher: Kogan Page Ltd (December 20, 2002)
ISBN-10: 0749436271
ISBN-13: 978-0749436278

Description:

For many, says Dr Gary Hameel of Harvard Business School, innovation is ‘…the only way to escape the ruthless, hyper-competition that has been hammering down margins in industry after industry…’

In the past innovation has too often been a hit-and-miss affair depending on luck rather then strategic planningm and very often bought in from third party ‘creatives’ rather than nurtured from within the organisation. Recently a new model of innovation has been gaining acceptance – the systematic exploitation of technical, operational and commercial ideas as a strategic imperative. This takes the view that innovation as part of a company’s business culture can be a dynamic engine for growth in manufacturing and service industries.

This important book seeks to find the characteristics and processes that distinguish truly innovative companies and to provide management tools that will inspire, deliver and commercialise new ideas. It is based on the findings of a huge research programme undertaken over a two-year peiod by the Design Council and the Innovation Unit at the UK Department of Trade and Industry. This programme set out to identify and recognise 1000 ‘millennium products’ and to analyse the companies behind them. On the basis of this original work some clear patterns are emerging

Innovation: Harnessing Creativity for Business draws conclusions from this reseach and using detailed case studies with commentaries provided by leading experts, seeks to provide a practical business guide for managers in companies of all sizes.

Content:

Preface

The Design Council

Foreword

Andrew Warren, Vice-president and Head of Sales & Marketing, Cap Gemini Ernst & Young

Section 1: Inspire

• Strategic commitment – The foundation stone for innovation

Dan Rixon, Executive Consultant, Cap Gemini Ernst & Young

Case studies:
Renishaw
JCB
BAE SYSTEMS

• A culture of innovation

Margaret de Lattre, Managing Consultant, Cap Gemini Ernst & Young

Case studies:
AA
Dyson

ITS Technology

• Stretching performance

Michael Riding, Managing Director, Lloyds TSB Corporate

Case studies:
Creature Labs
Dundrum Bay Oyster Fishery

4. Where people come first

Professor Alec Reed CBE, Founder and Chairman, Reed Executive plc

Case studies:

Dolland & Aitchison

TR Europe

5. Learning and development

Vince Darley, CEO, Eurobio UK Ltd

Case Studies:
Creature Labs
Thames Water
Select Software

Section 2: Create

• Teams and networks

Garrick Jones, Executive Consultant, Cap Gemini Ernst & Young

Case studies:
TR Europe
Linear Drives Ltd
ITS Technology

• Leadership

Alisdair Mann, Vice President, Cap Gemini Ernst & Young

Case studies:
A&R Cambridge
JCB
AA

3. New ways of working

Nigel Crouch, Senior Industrialist, Innovation Unit, DTI

Case studies:
Dolland & Aitchison
TWI

• Risk management

Adrian Bloomenthal, Development Director, Rethinking Construction

Case studies:
JCB
BioProgress Technology

• Intellectual property

Anthony Murphy, Director of Copyright, The Patent Office

Case studies:
Gorix
Renishaw

• Funding innovation

Michael Riding, Managing Director, Lloyds TSB Corporate

Case studies:
BioProgress
Marks & Spencer
Peabody Trust

Section 3: Connect

• Partnering with customers

William Mellis, Vice President, Cap Gemini Ernst & Young

Case studies:
BAE Systems
Creature Labs
A&R Cambridge

• Information systems: innovation – it’s changed!

Andy Mulholland, Chief Technology Officer, Cap Gemini Ernst & Young

Case studies:
Waitrose
Bank of Scotland

• Supply chains: collaborate to innovate

David Atkinson, Senior Consultant, Simmons Dickinson

Case studies:
Marks & Spencer
Sainsbury

• Design and innovation

Jane Pritchard, Innovation Services Leader, IDEO

Case studies:
Dyson
Linear Drives

• Working with rules and standards: rewriting the rules on regulation

Nigel Crouch, Senior Industrialist, Innovation Unit, DTI

Case studies:
Gecko
Microsense

Reviews:

A refreshing work that uses common sense to support its ideas and theories.’
HUMAN RESOURCES

‘This book is a delight.’
MARKETING BUSINESS, April 2003

‘Effective innovation is so vital for all organizations that this book should be high up on any business reading list.’
LONG RANGE PLANNING, No. 36, 2003

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