Adam Jolly – Harnessing Creativity for Business Growth Innovation.pdf [eBook (PDF)] Category: Small Business / Entrepreneurs This product can only be requested by members. To get this product, you must be a memberBECOME A MEMBER Description Reviews (0) Description ..:: Innovation ::.. Harnessing Creativity for Business Growth Inspire, Create, Connect Your Business Book: Hardcover: 240 pagesPublisher: Kogan Page Ltd (December 20, 2002)ISBN-10: 0749436271ISBN-13: 978-0749436278 Description: For many, says Dr Gary Hameel of Harvard Business School, innovation is ‘…the only way to escape the ruthless, hyper-competition that has been hammering down margins in industry after industry…’ In the past innovation has too often been a hit-and-miss affair depending on luck rather then strategic planningm and very often bought in from third party ‘creatives’ rather than nurtured from within the organisation. Recently a new model of innovation has been gaining acceptance – the systematic exploitation of technical, operational and commercial ideas as a strategic imperative. This takes the view that innovation as part of a company’s business culture can be a dynamic engine for growth in manufacturing and service industries. This important book seeks to find the characteristics and processes that distinguish truly innovative companies and to provide management tools that will inspire, deliver and commercialise new ideas. It is based on the findings of a huge research programme undertaken over a two-year peiod by the Design Council and the Innovation Unit at the UK Department of Trade and Industry. This programme set out to identify and recognise 1000 ‘millennium products’ and to analyse the companies behind them. On the basis of this original work some clear patterns are emerging Innovation: Harnessing Creativity for Business draws conclusions from this reseach and using detailed case studies with commentaries provided by leading experts, seeks to provide a practical business guide for managers in companies of all sizes. Content: Preface The Design Council Foreword Andrew Warren, Vice-president and Head of Sales & Marketing, Cap Gemini Ernst & Young Section 1: Inspire • Strategic commitment – The foundation stone for innovation Dan Rixon, Executive Consultant, Cap Gemini Ernst & Young Case studies:RenishawJCBBAE SYSTEMS • A culture of innovation Margaret de Lattre, Managing Consultant, Cap Gemini Ernst & Young Case studies:AADyson ITS Technology • Stretching performance Michael Riding, Managing Director, Lloyds TSB Corporate Case studies:Creature LabsDundrum Bay Oyster Fishery 4. Where people come first Professor Alec Reed CBE, Founder and Chairman, Reed Executive plc Case studies: Dolland & Aitchison TR Europe 5. Learning and development Vince Darley, CEO, Eurobio UK Ltd Case Studies:Creature LabsThames WaterSelect Software Section 2: Create • Teams and networks Garrick Jones, Executive Consultant, Cap Gemini Ernst & Young Case studies:TR EuropeLinear Drives LtdITS Technology • Leadership Alisdair Mann, Vice President, Cap Gemini Ernst & Young Case studies:A&R CambridgeJCBAA 3. New ways of working Nigel Crouch, Senior Industrialist, Innovation Unit, DTI Case studies:Dolland & AitchisonTWI • Risk management Adrian Bloomenthal, Development Director, Rethinking Construction Case studies:JCBBioProgress Technology • Intellectual property Anthony Murphy, Director of Copyright, The Patent Office Case studies:GorixRenishaw • Funding innovation Michael Riding, Managing Director, Lloyds TSB Corporate Case studies:BioProgressMarks & SpencerPeabody Trust Section 3: Connect • Partnering with customers William Mellis, Vice President, Cap Gemini Ernst & Young Case studies:BAE SystemsCreature LabsA&R Cambridge • Information systems: innovation – it’s changed! Andy Mulholland, Chief Technology Officer, Cap Gemini Ernst & Young Case studies:WaitroseBank of Scotland • Supply chains: collaborate to innovate David Atkinson, Senior Consultant, Simmons Dickinson Case studies:Marks & SpencerSainsbury • Design and innovation Jane Pritchard, Innovation Services Leader, IDEO Case studies:DysonLinear Drives • Working with rules and standards: rewriting the rules on regulation Nigel Crouch, Senior Industrialist, Innovation Unit, DTI Case studies:GeckoMicrosense Reviews: A refreshing work that uses common sense to support its ideas and theories.’HUMAN RESOURCES ‘This book is a delight.’MARKETING BUSINESS, April 2003 ‘Effective innovation is so vital for all organizations that this book should be high up on any business reading list.’LONG RANGE PLANNING, No. 36, 2003 url: Here Enjoy! Reviews There are no reviews yet. Be the first to review “Adam Jolly – Harnessing Creativity for Business Growth” Cancel replyYou must be logged in to post a review.