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Blogging For Dallars Article from Business 2.0 Magazine Sep. 2006

Blogging For Dollars_Business 2.0_Sep_2006.pdf

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(Business 2.0) — Michael Arrington is a partying kind of guy. While
showing off his home in Atherton, Calif., he boasts about how he
crammed 500 people into his one-acre backyard at a bash in
February. Then there are the official parties, like the one he threw in
mid-August at August Capital, a nearby venture firm. Arrington
posted an open invitation on his website at 3 a.m. By sunrise, all
500 spots were taken; the onslaught of traffic crashed his site. “I
knew it would be fast,” says Arrington, who houses so many out-oftowners
in his ranch home that he often isn’t sure who’s crashing on
which mattress on which floor in which room.
Arrington, a 36-year-old entrepreneur behind a long list of
unrecognizable startups, has suddenly become one of the rising
stars of Silicon Valley. Why? The answer lies in TechCrunch,
Arrington’s blog about new technologies and companies. In the year
since he launched the site, he has amassed such a strong following
that he’s become a go-to person for VCs and tech execs looking to
leak corporate tidbits or announce news. More than 1.5 million
readers regularly check out his site. But here’s what gives Arrington
real distinction: He’s pulling in $60,000 in ad revenue every month.
That’s 10 times what the site was making earlier this year, which
was when Arrington, convinced of the potentially monstrous riches
ahead, quit his day job as president of a startup to blog full-time.:innocent:


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