Description

Bob Serling – Advertising Arsenal
191 pages

Great swipe file. Great letters and ads to model when you need ideas.

Table Of Contents
Example Copy:
1. Sales letter for the Direct Marketing Power Summit seminar  4
2. Sales letter for the Direct Marketing Power Summit audiotapes 16
3. Sales letter for the “New Rules of Marketing” Seminar  28
4. Sales letter offering Dealer’s Rights to my products 39
5. Letter to solicit a joint venture  51
6. Joint venture agreement form 54
7. Endorsed letter sent to a joint venture partner’s list 57
8. Cover letter to be used with my standard letter when sent to a joint venture partner list 68
9. Testimonial request letter  71
10. Survey letter with a testimonial request 73
11. Space ad – lead generation 77
12. Card deck card 79
13. Oversized postcard 81
14. Newsletter free subscription offer (to a cold list) 83
15. Newsletter free subscription offer (endorsed offer) 87
16. Sample of my newsletter, “The Marketing Advantage”  91
17. Sales letter for the Marketing Partner Program 96
18. Sales letter for “Secrets of Breakthrough Marketing for Entrepreneurs 117
19. Sample marketing schedule 132
20. Sample project task list 134
21. Order coupon #1 137
22. Order coupon #2 139
23. Licensing rights agreement 141
24. Letter to solicit royalty funding 144
25. Sales letters  149
26. Column format sales letters 170
27. Classified ads 180
28. Lift letters 183
29. News releases 186