Bob Serling – Info Millions Bob Serling – Info Millions [1 main book (PDF) + 3 bonuses (PDF)] Category: Small Business / Entrepreneurs This product can only be requested by members. To get this product, you must be a memberBECOME A MEMBER Description Reviews (0) Description Bob Serling – Info Millions This course is just massively compact. For business builders, entrepreneurs and copywriters. Info Millions main course (242 pages):IntroductionWelcome 1Why I created this program 1What you’ll get from the Info Millions program 2Important Fundamentals 3Fundamental #1: You must have a quality product 3Fundamental #2: Marketing drives any successful business 4Fundamental #3: You can increase your sales exponentially by usingsimple marketing systems 7Fundamental #4: The real profits in any business, especially in aninformation products business, are in the back end 10Fundamental #5: To be as successful as possible, you must adjust tothe demands of the marketplace 11Establishing relationships is the key to locking in more sales 12How you reach your goal is often more important than the goal you wantto achieve 13 Module 1: How To Build A Solid Foundation For YourHigh-Profit Information Products BusinessFirst things first 14Power Component #1: Your Strategic Focus 15How to create your Strategic Focus Statement – why your business mustalways come first! 161. Product/service driven business 172. Customer driven business 173. Market type driven business 174. Production type driven business 175. Marketing method driven business 176. Distribution method driven business 18My own personal Strategic Focus 18The advantages you gain from having a strong Strategic Focus 20Reviewing and modifying your Strategic Focus 20Power Component #2: Your Ideal Customer Profile 21Power Component #3: Your Essential Selling Advantage 23Power Component #4: The Ideal Product Formula 25Why Information Products are the ideal type of product 25What to do next 26 Module 2: Create Your Own Highly ProfitableInformation ProductsKey Secret #1: Create your information product in half the time by doingthe proper research 27Gathering information 28Interviewing industry experts 29Organizing the information you’ve gathered 30Key Secret #2: Your information product outline – the key tomaking the writing process as simple as possible 30Key Secret #3: Writing style and techniques 311. Write conversationally 312. Above all else, go for clarity 313. Worry about how it works, not how it sounds 324. Sentence and paragraph length 325. Editing and Rewriting 326. The 50-Minute Hour 33Key Secret #4: Writing your information product using theModular Format 33Module 1 – Introduction 34Module 2 – State the problem your customer faces 34Module 3 – Promise your reader the solution they need 35Module 4 – Solution modules 35Module 5 – Summary 35Module 6 – Remind your readers of your ability to help them 36How to use the Modular Format 36A real life example of the Modular Format 36How to select topics for your information products that guaranteemaximum sales and profits 38Factor 1 – How large is your market? 38Factor 2 – Do your prospects and customers want your product? 39Factor 3 – Are customers willing to pay a fair price for your product? 44Factor 4 – What is your competition like? 45Competitor research – what you can learn from your competition tomake your business more successful 46Example 2-1 The actual outline for the first three modules of this course 47Example 2-2 A report using the Modular Format 50 Module 3: The Inside Secrets Of Successfully MarketingInformation ProductsSection 1: Bottom-To-Top Marketing 66Sell first, then produce the product 67Alternatives to dry testing 68The ideal dry test product 68Section 2: Four crucial marketing principles 69Principle #1: MITBE. The money is in the back end 70Principle #2: C=MP. Credibility equals Maximum Profits 71Principle #3: SYGH. Set your goals high 71Principle #4: Test small, test prudently, test constantly 73Section 3: A brief preview of the remainder of this module 75Section 4: Structuring your offer for maximum profits 75An example of a blockbuster offer 77Component #1 – Immense promise 78Component #2 – Complete believability 78Sweetening the pot 79The single greatest money making secret for a changing market,changing times, and a changing economy 79A bit of history – how I accidentally started my information products empire 81My next step – from success to near financial disaster 82Building the formula 83Serling’s Direct Marketing Power Formula 83Powerful Offer 83Impeccable Credibility 84Scarcity – the key motivation to act before it’s too late 86Refining the process – a complete model for the ideal direct marketing piece 881. Powerful Offer 882. Problem/Pain 893. Solution 894. Impeccable Credibility 905. Details 906. Benefits List 907. Limited Offer 908. More benefits 919. Price 9110. Guarantee 9111. Scarcity 9312. Benefits Summary 9313. Close (sell, sell, sell) 9314. P.S. (if your piece is a sales letter) 9415. A final piece of advice about this formula 95Case Studies – Actual results from three of my marketing campaigns 95Case Study 1: Offering The New Rules seminar to my house list 96Case Study 2: My Dealer Rights Package to my house list 96Case Study 3: My Dealer Package to a cold mailing list 97Putting this formula into action 98Section 5: Profit wave marketing 98PWM Rule #1 – Selling information like you’d sell toothpaste 98PWM Rule #2 – Building a foundation for more sales 99Building maximum recognition and credibility with your existingcustomers 99Joint venture marketing – how to use other businesses’ credibility tosubstantially increase your sales and your customer base 100How to get the most out of joint venture deals 101How to approach joint venture partners 102How to maximize your joint venture efforts 103Testing – the crucial ingredient for building your maximum profitinformation products empire 104Kicking your marketing into high gear 105Section 6: Maximizing your profits through PrecisionMarketing Systems 105Precision Marketing Systems – The System Foundation 1061. Generate leads 1072. Qualify those leads 107Do they want your product? 107How soon do they need your product? 108Can they afford your product? 109Do they have the authority to buy your product? 1093. Sell to the qualified leads 1104. Get testimonials from satisfied customers 1105. Resell your customers 1116. Get testimonials for products sold on the back end 1127. Upgrade to higher ticket products if applicable 1128. Cross sell other companies’ products to your customers 1139. Exploit the leads that didn’t convert to sales 113How to get the most benefit from The System Foundation 1156 Precision Marketing Systems 116Precision Marketing System 1 – Classified ads/Small space ads 116Precision Marketing System 2 – Endorsed Offers 117Precision Marketing System 3 – Free Expertise 118Precision Marketing System 4 – Card Decks 119Precision Marketing System 5 – Direct Mail 120Precision Marketing System 6 – Oversized Postcards 121A few last words about Precision Marketing Systems 121Section 7: Opportunity Cycle Selling 122Missed opportunities 122The challenge 122The solution – Opportunity Cycle Selling 123The 4 C’s Of Opportunity Cycle Selling 1241. CLASSIFY your prospects – not all prospects are equal 1242. CONTACT all your customers and prospects 1243. CONSISTENTLY contact all your prospects and customers 1254. CREDIBILITY advances sales 125Phone contact tips 126Removing prospects from your contact cycle 126Make sure your prospects buy from you – not your competition 127The results of using OCS can be extraordinary 127Section 8: How to pack maximum selling power into youradvertising copy 128Insider’s Copy Secret #1 – Research, Research, Research! 128The secrets of conducting profit-making research 1281. Create a short, accurate customer profile 1292. What is the goal of your copy? 1293. What is the major goal you’re trying to achieve? 1294. What other goals would you like to achieve with this project? 1295. Adding credibility 1306. What product or service will you be selling? 1307. What are all the features of your product? 1308. What relevant facts and figures have been gathered? 1309. What are the major benefits? 13010. You vs. your competition – benefits of dealing with you 13111. What is your customer’s main concern? 13112. What type of guarantee do you offer? 13113. What level of service and support do you offer? 13114. What is the average dollar amount of a typical purchase? 13115. Any other pertinent needs? 131How to conduct research that will get the crucial informationyou need 1321. Your company’s experience 1322. Expert opinions from within your industry 1323. Your customers’ experience 132Important items to gather in order to get all the information you’ll needto make your copy as profitable as possible 132Serling’s Unbeatable Copywriting Formula 133Insider’s Copy Secret #2 – Improving Your Offer! 133Elements for building powerful offers 134Example: Home Equity line of credit 135Offer elements used in this example 135How this offer was developed 135Insider’s Copy Secret #3 – Credibility 136Serling’s Rule Of Prior Conditioning 136Insider’s Copy Secret #4 – Shifting The Risk 138Section 9: Expand your information empire by organizingyour own circle of experts 139Expert advisers 139Expert customers 140Requirements of a good circle member 140Why most business owners don’t have a circle of experts 141How to operate your circle of experts 141Section 10: Mailing Lists – Truth vs. Industry Hype 142The single most damaging myth everyone still believes about direct mail 142Why Renting Mailing Lists Is Usually A Financial Disaster – And HowTo Determine Which Lists Are True Assets In Your Marketing Efforts 142Dirty tricks that list brokers might play 1431. Lying about the source of the list 1432. Lying about the value of the list 1433. Lying about the recency of the list 1434. Lying about hotline counts 1445. Giving you the cream of the list 1446. Passing off inactives and prospects as actual buyers 1457. Keeping the hottest customers off the list 145Serling’s Rule Of Dealing With List Brokers 145The only sure way to know you’ve found a list with strong potential 146More profit making list usage tips 147Section 11: Additional profit-making tips and tricks of the trade 1471. Your market is the ultimate decision maker as to what really works 1482. An inexpensive bonus item can contribute heavily to your bottom line 1483. Lock in future profits with continuity sales 1484. How to pre-determine whether an ad or sales letter will succeed 1505. One of the best ways to get your message across with maximum impactis to accentuate the obvious 1506. Sampling – How to use it to build sales now and build future sales 1517. Why long copy always outsells short copy 1528. Warm up your sales by warming up to your customers 1539. Cash in on major profits hidden in your information products businessby using licensing agreements 15410. Put the best marketing minds in the world on your team by using a“swipe file” 15511. Marketing is an ongoing process, not an isolated events 15612. The information product seller’s secret weapon 15713. The single personality trait that separates Information ProductMillionaire’s from the rest of the world 158Section 12: A selected history of what I’ve done to build myinformation products empire 160Some of my failures – and the lessons to be learned from them 160A history of some of my most successful projects 163Case Study #1: The Marketing Advantage 163Case Study #2: Licensing dealer rights to my products 165Case Study #3: The Direct Marketing Power Summit tapes 166Case Study #4: The Marketing Partner program 167Case Study #5: Secrets Of Breakthrough Marketing 168Section 13: The complete details of my current information productsbusiness model 168My Precision Marketing Systems 169Section 14: Your information products master plan 1721. Create your Strategic Focus Statement 1732. Identify a vertical market your product will appeal to 1733. Define your ESA – Essential Selling Advantage 1744. Create a list of potential information products 1755. Select your highest priority information product for a dry test 1766. Create a simple plan to test market your product 1767. Create a simple marketing schedule 1788. Create a task list for creating and marketing your products 1799. Write out the Precision Marketing Systems you’ll be using 17910. Create the ideal offer/package for your product 18011. Run your dry test 18112. Evaluate your results 18113. Take the next step based on the evaluation of your results 18114. A final reminder 182 Module 4: How To Finance Your Information ProductsBusinessSerling’s 3-Stage Funding Process 183How not to raise capital for your information products business 183Stage 1: Personal financing 184Stage 2: Selling rights to existing products 185Stage 3: Selling royalties in future products 186Example 1: Dealer rights agreement 188Example 2: Letter offering a royalty arrangement to potential investors 191 Module 5: How To Get Merchant Account Services – FastAnd With No HasslesHow to get merchant account status for your information products business 195Using your prior business history with a bank as a character reference 196Using a combination of your personal history with a bank and yourpersonal assets 197Using a reference from another business with long term merchant accountstatus at your bank 198Using a third party credit card transaction processor 199Where to go from here 199Example 1: Letter to secure merchant account status 201 Module 6: Producing Your Products And Operating YourInformation Products BusinessThe Virtual Company 204Moneymaking Tasks 204Clerical Tasks 205Support Tasks 205Producing Your Products 206How to keep your inventory costs to zero with publishing on demand 207Accepting Orders 2091. Order taking 2092. Credit card processing 2113. Logging and maintaining customer order records 211Fulfilling orders 213The Virtual Company – Revisited 214Example 1: Product instruction sheet for your ordering service 216Example 2: Customer order form 218 Module 7: How To Make A Fortune With “Instant”Information ProductsYour Instant Information Product Outline 222Recording Your Interview 224Finding Experts To Interview 224You Now Have An “Instant” Information Product 224How To Create More Expensive “Instant” Information Products 224How To Guarantee That Other Highly Successful Companies WillGladly Sell Your Products 225A Powerful Strategy For Turning A Single Product Into Multiple ProductsAnd Multiple Avenues Of Sales And Profits 226It’s Time For Action! 228 Module 8: ConclusionA Few Last Words 228 SPECIAL BONUS #1 (5 pages)The Million Dollar Idea MakerStage 1: Your Million Dollar Skills InventoryStage 2: Identifying Areas Of High-Profit OpportunityStage 3: Picking The Best Million-Dollar Ideas SPECIAL BONUS #2 (16 pages)The Information Products Resource RolodexSection 1 – ServicesSection 2 – Publications SPECIAL BONUS #3 (7 pages)The Info Millions Quick Start Success Guide15 Quick Start Success Steps Reviews There are no reviews yet. 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