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Carmen Simon – Impossible to Ignore: Creating Memorable Content to Influence Decisions

Carmen Simon – Impossible to Ignore
[Audiobook (16 MP3s) + eBook (EPUB, PDF) + Image (JPG)]

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Impossible to Ignore: Creating Memorable Content to Influence Decisions
Written by: Carmen Simon
Narrated by: Barbara Hawkins-Scott
Length: 8 hrs and 28 mins
Unabridged Audiobook
Release Date: 28/10/2016
Publisher: McGraw-Hill Education
URL: http://www.audible.co.uk/pd/Business/Impossible-to-Ignore-Au…

Publisher’s Summary

AUTHOR’S NOTE
There are 15 variables you can use to influence other people’s memory: context, cues, distinctiveness, emotion, facts, familiarity, motivation, novelty, quantity of information, relevance, repetition, self-generated content, sensory intensity, social aspects, and surprise. All are discussed in this book, but some variables dominate in particular chapters. Specifically:

Chapter 1: distinctiveness
Chapter 2: cues, emotion, motivation, social aspects
Chapter 3: facts, familiarity
Chapter 4: cues, distinctiveness, familiarity, relevance, sensory intensity, social aspects
Chapter 5: context, distinctiveness, familiarity, novelty, surprise
Chapter 6: cues, emotion, familiarity, motivation, novelty, relevance, social aspects, surprise
Chapter 7: familiarity, motivation, novelty, relevance, repetition, social aspects, surprise
Chapter 8: distinctiveness, relevance, self-generated content, sensory intensity
Chapter 9: context, emotion, facts, familiarity, relevance, sensory intensity
Chapter 10: facts, familiarity, relevance, quantity of information
Chapter 11: familiarity, relevance, social aspects

You don’t have to use all 15 variables in a message. The combination is up to you. The following chapters will enable you to explore and experiment. Soon you’ll be impossible to ignore. Shall we get started?

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore – using the latest in brain science.

Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a 10th of it? How do you know which 10th they’ll remember? How will you stay on their minds long enough to spark the action you need?

Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory – and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling emails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion:

1. Create cues that attract attention and connect with your audience’s needs
2. Use memory-influencing variables to control what your audience remembers
3. Turn today’s intentions into tomorrow’s actions

This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you’re giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people’s hearts, stays in their heads, and influences their decisions. It’s not just memorable – it’s Impossible to Ignore.

©2016 Carmen Simon (P)2016 McGraw-Hill Digital

OBS: The ebook is not exclusive, it was just included for convenience.

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