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Castle Press – 19 of Dick Benson’s Direct Mail Rules of Thumb

Dick Benson – 19 rules.pdf
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19 of Dick Benson’s Direct Mail Rules of Thumb
1 page

This is a 1 page numbered document with 19 of Dick Bensons Direct Mail rules of thumb based on his testing.

If anyone has Dick Benson’s book, feel free to upload it.

Examples of the first 2 of 19 rules:
1. 1. A two-time purchaser is twice as likely
to buy as a first-time customer.

2. 2. A credit or bill-me-later offer will improve
results by 50% or more.

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