Castle Press – 19 of Dick Benson’s Direct Mail Rules of Thumb Dick Benson – 19 rules.pdf [Article (PDF)] Category: Copywriting This product can only be requested by members. To get this product, you must be a memberBECOME A MEMBER Description Reviews (0) Description 19 of Dick Benson’s Direct Mail Rules of Thumb1 page This is a 1 page numbered document with 19 of Dick Bensons Direct Mail rules of thumb based on his testing. If anyone has Dick Benson’s book, feel free to upload it. Examples of the first 2 of 19 rules:1. 1. A two-time purchaser is twice as likelyto buy as a first-time customer. 2. 2. A credit or bill-me-later offer will improveresults by 50% or more. Reviews There are no reviews yet. Be the first to review “Castle Press – 19 of Dick Benson’s Direct Mail Rules of Thumb” Cancel replyYou must be logged in to post a review.