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Christine Churchill – Search Marketing Expo (SMX) Keyword Research & SEO Copywriting (October 1, 2013)

Christine Churchill – Search Marketing Expo (SMX) Keyword Research & SEO Copywriting
[1 presentation (PDF)]

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Description

Christine Churchill – Search Marketing Expo (SMX) Keyword Research & SEO Copywriting (October 1, 2013) [1 presentation (PDF)]

This 110-page PDF presentation offers a great overview of the keyword research and copywriting process in a post-Hummingbird world. It’s easy to absorb, and it starts with the basics and moves into a comprehensive overview of the keyword research process. This presentation is recommended for anyone looking for an up to date resource for addressing the Not Provided issue.

The solutions presented comprise a practical and cohesive playbook for addressing the Google “Not Provided” keyword issue.

The presenter is Christine Churchill from KeyRelevance.

Brief Bio:

  • President of KeyRelevance, LLC
  • Member of Founding Board of Directors of Search Engine Marketing Professional Organization (SEMPO)
  • Member of the Board of Directors of the Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM)
  • Author at Search Engine Land & Web Marketing Today
  • Longtime Speaker & Instructor, Search Engine Strategies, PubCon, and Search Marketing Expo Conferences
  • Over 15 years online marketing experience

    What’s Covered:

  • Keyword Research –What is it? Why do it?
  • The “Not Provided” Issue (Hummingbird update)
  • How to do KW Research
  • Keyword Tools
  • How to use Keywords to Optimize Content
  • SEO Copywriting Tips
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