Description

Here are the original products:

This product is a printer-friendly version of the book, if you don’t feel like buying it.
Original: 53 pages.
Compact: 16 pages (8 double-sided!)

It also contains my formatted, printer-friendly NOTES! on the book. 6 pages (3 double sided.)

The notes can also be found in the notes forum here:

My review: This is a great book for covering the known and tested advertising fundamentals. Everything builds up from here. If you haven’t read this book, but have gone through some of the very expensive newer, shinier courses, you may be amazed to find the same insights and ideas in both.

“Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times” -David Ogilvy