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David Ogilvy – Ogilvy on Advertising

Ogilvy on Advertising.mobi
[eBook (MOBI)]

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Description

Amazon Link:
http://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X

Description:
An indispensable primer on all aspects of advertising form the man Time has called “the most sought after wizard in the business”.

Reviews
This is one of those rare books everyone ought to have to read. Like “The Elements of style,” “Writing That Works, and “Profiles in Courage.” I had read this book back in 1990 when I was out of work, looking for a job in advertising. The advertising job never happened for me and I moved on to other things.
I did not realize, until I recently picked up a copy to re-read, how much it had influenced me the first time I read it. Half of the way I conduct myself at work and a lot of my thought processes and strategy is still influenced by what is in this book. I make over 6 times what I made back in 1991. I realize now I have Mr. Ogilvy to thank for a great deal of that.

Read this book. At least once.

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