Dhruv Grewal & Michael Levy – Marketing (4th Ed) Dhruv Grewal & Michael Levy – Marketing (4th Ed).pdf [1 pdf] Category: Sales / Marketing This product can only be requested by members. To get this product, you must be a memberBECOME A MEMBER Description Reviews (0) Description Marketing (4th Ed)by Dhruv Grewal and Michael Levy McGraw-Hill/Irwin | January 2013 | ISBN-10: 0078029007 | PDF | 768 pages | 92.7 mbhttp://www.amazon.com/Marketing-Dhruv-Grewal/dp/0078029007 Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics. About the AuthorDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on direct marketing/e-business, retailing, global marketing, pricing and value-based marketing strategies. He was ranked 1st in the marketing field in terms of publications in the top-six marketing journals during the 1991-1998 period and again for the 2000-2007 period. He has published over 110 articles in journals such as Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, and Journal of the Academy of Marketing Science, as well as other journals. He was awarded the 2012 Lifetime Achievement Award in Pricing (American Marketing Association Retailing & Pricing SIG), 2010 Lifetime Achievement Award in Retailing (American Marketing Association Retailing SIG), 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005) and the Academy of Marketing Science Cutco/Vector Distinguished Educator Award in May 2010. He is a “Distinguished Fellow” of the Academy of Marketing Science. BRIEF CONTENTSSECTION 1: Assessing the Marketplace 11 Overview of Marketing 32 Developing Marketing Strategies and a Marketing Plan 293 Social and Mobile Marketing 814 Marketing Ethics 1135 Analyzing the Marketing Environment 145SECTION 2: Understanding the Marketplace 1716 Consumer Behavior 1737 Business-to-Business Marketing 2078 Global Marketing 231SECTION 3: Targeting the Marketplace 2639 Segmentation, Targeting, and Positioning 26510 Marketing Research 297SECTION 4: Value Creation 33111 Product, Branding, and Packaging Decisions 33312 Developing New Products 35913 Services: The Intangible Product 395SECTION 5: Value Capture 42314 Pricing Concepts for Establishing Value 42515 Strategic Pricing Methods 453SECTION 6: Value Delivery: Designing the Channeland Supply Chain 48116 Supply Chain and Channel Management 48317 Retailing and Multichannel Marketing 517SECTION 7: Value Communication 54518 Integrated Marketing Communications 54719 Advertising, Public Relations, and Sales Promotions 57520 Personal Selling and Sales Management 607Glossary 631Quiz Yourself Answer Key 647Endnotes EN-1Credits C-1Name Index I-1Company Index I-11Subject Index I-19 Reviews There are no reviews yet. Be the first to review “Dhruv Grewal & Michael Levy – Marketing (4th Ed)” Cancel replyYou must be logged in to post a review.