Description

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Summary
In this Execution Cycle (EC) you’ll craft the script for a Video Sales Letter (VSL) that sells your products and services. You’ll learn decades old copywriting principles and apply them to the most modern of selling tools: digital video.
You’ll learn:
– The core concepts of video selling (and why video usually outperforms text, alone)
– How to script a high-converting video sales letter from scratch (even if you’ve never written a word of sales copy in your life)
– Tips for recording and producing your VSL, along with some quick and dirty methods that will work even if you don’t own a video camera
– A proven process for optimizing and improving the conversion rate of your VSLs…without having to re-record additional versions