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Direct Marketing Association – DMA 2018 Statistical Fact Book

Direct Marketing Association – DMA 2018 Statistical Fact Book [eBook (PDF)]
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DMA 2018 Statistical Fact Book
Crunch numbers like an animal. Win like a professional.

Imagine having a tool that’s as easy and comfortable to use as a well-read book, covers the key indicators of marketing performance, and has a rich history in data-driven culture. Enter the DMA Statistical Fact Book – the official reference guide for number-crunching marketers everywhere.

Whether you’re running a P&L on a new campaign, checking up on the competition, or trying to prove a point to your colleagues – there are few tools available that are better suited to help you win than the 2018 DMA Statistical Fact Book.

The truth is, there are tons of marketing facts and figures out there. But DMA has done the work for your by taking the time to collect, curate and compile only the most essential statistics from across our base of over 1,400+ member brands, recognized industry leaders, and state-of-the data practitioners.

The result?

Three hundred pages of charts, performance indicators and benchmarks – all at your fingertips. Ready-to use to make your campaigns more effective.

Numbers don’t lie. And, they’re all right here – for your profit. For forty years the one, the only, the all new and all updated 2018 edition of the DMA Statistical Fact Book.

Benchmark the performance of your brand – and gain insight into potential pitfalls and opportunities for your campaigns – across critical marketing areas, including:

   Content Marketing
   Emerging Technology
   Direct Mail & Catalog
   Postal Rates

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