Harry Beckwith: Selling the Invisible A Field Guide to Modern Marketing Harry Beckwith – Selling the Invisible A Field Guide to Modern Marketing.mp3 [Abridged Audiobook (MP3)] Category: Sales / Marketing This product can only be requested by members. To get this product, you must be a memberBECOME A MEMBER Description Reviews (0) Description In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales. For example, when a customer buys a Saturn automobile, what they’re really buying is not the car, but the way that Saturn does business. Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you’re at all involved in marketing or sales, then Selling the Invisible is definitely worth a look. Reviews There are no reviews yet. Be the first to review “Harry Beckwith: Selling the Invisible A Field Guide to Modern Marketing” Cancel replyYou must be logged in to post a review.