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Harvard i-lab – Startup Secrets – Go-to-Market Part I – Strategy

Startup Secrets – Go-to-Market Part I – Strategy
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Startup Secrets – Go-to-Market Part I – Strategy

Find out why it can be twice as important to get your Go-to-Market right, even if you’ve engineered a great product.  Understand the strategic framework needed to enter a market and occupy a dominant position. Learn how to develop your “brand essence,” understand targeting and segmentation and lastly, how to distribute your product or service through the right channels.


Ratio-free @ https://youtu.be/AaoIuwepucM

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