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Harvard i-lab – Startup Secrets: Go-to-Market Part II – Tactics

Startup Secrets – Go-to-Market Part II – Tactics
[Video (MP4)]

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Startup Secrets: Go-to-Market Part II – Tactics

In this session learn the tactical components of a great GTM plan. In particular, we’ll cover the critical elements of a marketing and sales cycle. Learn the basics of of inbound marketing, outbound marketing, sales funnel design and optimization, and lastly, the importance of customer engagement and validation.


Ratio-free @ https://youtu.be/sBNRg4ueVFE

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