Jim Kobs – Profitable Direct Marketing Jim Kobs – Profitable Direct Marketing.pdf [eBook (PDF)] Category: Sales / Marketing This product can only be requested by members. To get this product, you must be a memberBECOME A MEMBER Description Reviews (0) Description Jim Kobs – Profitable Direct Marketing Here’s how Richard Hodgson, a leading direct marketing authority, describes the new edition: “Since Jim Kobs’ Profitable Direct Marketing appeared a decade ago, the whole world of direct marketing has changed drastically. Jim was not only a keen observer of the changes; he played a major role in many of the advances. In this valuable new edition he provides unique insight into what has happened, how it happened, and how all types of companies can utilize advanced direct marketing techniques to maximum advantage.” This completely revised and updated work reflects a changing and maturing discipline. Profitable Direct Marketing covers everything involved in launching and improving a successful direct marketing business, but it is Jim Kobs’ emphasis on strategic planning and key growth strategies that sets his book apart. Planning Launching a direct marketing programSelecting products and services99 proven direct response offersSetting objectivesTesting new and proven venturesEffective use of researchMediaManaging targeted listsBuying and evaluating printUsing narrowcast, broadcast and informercialsTelemarketingDeveloping a multi-media planCreativeDeveloping the right strategyCopy and artDirect response BizLearningTechniques for generating ideasGrowthSeven strategies for building businessIncreasing lifetime valuesDatabases and back-end marketingBusiness to business direct marketingCatalogsSpecial ApplicationsSelling financial services and consumer package goodsRaising fundsRetail direct marketingComplete with case histories, frequent checklists and idea-starters, Profitable Direct Marketing is an essential resource that will make any direct marketing business grow. Hardcover: 416 pagesPublisher: McGraw-Hill; 2 edition (September 30, 1991) Available to all user classes. Reviews There are no reviews yet. Be the first to review “Jim Kobs – Profitable Direct Marketing” Cancel replyYou must be logged in to post a review.