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John L Anghelache – The Copywriting Crash Course

John Anghelache – The Copywriting Crash Course
[eBooks (PDF) + Audio (MP3)]

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Description

This is one of the latest offering by John “Angel” Anghelache. I first heard of this product via an interview he did with Ben Settle. In the interview, he was explaining how most copywriters were cramming out and testing copies after copies, when they were actually sitting on a goldmine of proven swipes. He gave a brief introduction on how one could shorten the whole copywriting process and yet create money making direct response campaigns.

I went on to check his credentials and wow, this guy has actually written direct response copies for plenty of Big Names – e.g. Gary Halbert, Michael Fortin, Joe Vitale, David Garfinkel, Peter Stone, Yanik silver etc.  I was hooked and went on to purchase this product (A steal at just $47).

First, let me tell you this is not a long course. Its a pretty short course that cuts to the chase and the information in there is definately a goldmine. Well heres what you are going to learn:

Heres the original Salesletter.
Do go read it as its really quite a piece of work.

Quote:

It takes the guesswork out of creating profitable promotions…
“The Amazing Secret Behind
The Single Most Successful
Piece Of Advertising In The
History Of The World!”

At last! You can now learn how to use this secret – kept hidden for
decades by the best ad-men and copywriters on the planet – to ethically “cheat” your way to writing online and offline promotions that can  
make you wealthy beyond your wildest dreams.

Keep reading to find out how…

From:
John “Angel” Anghelache
Direct Response Copywriter
South of the Windy City

Dear Friend,

  If you would like to find out how world-class advertising is really created… and… use this secret to produce promotions that can make you rich… then this will be the most exciting message you will ever read.

  Here’s why…

  In 1974, Martin Conroy – then vice president of BBD&O advertising agency – wrote a sales letter that…
Brought In An Estimated
TWO BILLION DOLLARS
In Gross Revenues

  The letter consisted of two pages printed front and back. It was mailed in a small No.7 envelope. Industry experts believe no other piece of advertising ever earned as much money as this letter. You see, it only ran 780 words. When you divide $2 billion – in gross revenues over its lifetime – by 780 words that means this letter earned $2.56 million per word.

  Conroy was commissioned to write this letter to sell subscriptions to The Wall Street Journal. It is considered the most successful sales letter of all time. Why? Because it mailed for 28-years straight with almost no changes to the original copy.

  This letter became the legendary “unbeatable” control.

  Year after year it mailed in the tens of millions. Many tried, but no one beat Conroy’s control for nearly three decades. In the process, it made The Wall Street Journal the top financial publication in the country. The publishers became filthy rich. Martin Conroy etched his name in advertising history… and… carved out a reputation as perhaps the best modern day copywriter.

  The big question is: What was Conroy’s secret to writing his blockbuster letter… and…
How Can You Use The Copywriting
Secret Of The Most Successful Sales
Letter Ever Written To Hit Advertising
Homeruns In Your Own Business?

  Actually, the answer is simple.

  According to insiders, Conroy did not come up with this letter on his own. In fact, by all accounts, he relied on a little-known “trick” to cheat his way to writing this letter.

  I’ll tell you more about that in a moment.

  Before I do, you should know that in 2002 Conroy’s control letter was finally beaten. It was beaten in two consecutive tests. In the first test, Conroy’s letter was beaten by less than 10%. However, in the second and definitive test, it was beaten by 24%. Which means the new letter – written by copywriting veteran Mal Decker – generated a staggering 24% more sales than the orginal 28-year control.

  The question begging to be answered is: How did Mal Decker come up with a letter that beat the “unbeatable” control?  

  Once again, the answer is simple.

  He used Martin Conroy’s copywriting trick to cheat his way to writing the new control.

  Guess what? You, too, can use this secret to ethically “cheat” your way to producing ads, sales letters, post cards, emails, autoresponders, landing pages and any other sort of promotional material you can think of. In the rest of this letter, I’m going to tell you what this secret is and how to exploit its profit-producing powers.

  First, you should know something about me. My name is John “Angel” Anghelache. I’m a direct response copywriter. For the past decade, I’ve created hundreds of promotions banking tens of millions of dollars.

  A recent campaign brought in over $25,000,000. Another one flooded my client with more than $13,000,000 in sales. I’ve crafted sales messages resulting in so many sales the client had to shut down the website. Because they couldn’t fulfill the orders fast enough. In the past year, several letters I’ve written generated response rates of 28%, 19% and 13% respectively.

  In addition, I’ve been hired and paid to write direct response copy by some of the biggest names in the game. Take a look – on the right side of this page – at what a few of them have to say about me.
  I’m doing a little “name dropping” here so you take me seriously. You see, I too use this secret to shortcut the copywriting process. If you learn how to implement it you will always be able to…

 Crank Out Moneymaking
Promotions Quick And Easy

  Let me tell why this secret takes the guesswork out of crafting sales messages. And allows you to get breakthrough response rates that can bring in huge and automatic profits.

Eliminates “Writers Block” Forever

  First of all, this copywriting secret removes all writing obstacles out of your way.

  You will never again face a blank page or computer screen and wonder what to do. Once you know how this secret works you can sit down and start writing your ad immediately. There’s no more fretting and worrying. No more wondering what to say first… or… next. You’ll know where to start and how to finish your ads. You’ll have the confidence to piece together a promotion that rakes in more money than it costs to run.

  I think this is the only way to really eliminate writer’s block for good.

Write Promotions In Half The Time

  I believe this is the fastest legitimate way to write advertising copy that works. By using this secret, you will cut your writing time in half. Maybe more. You will never feel lost in the process or unsure of the next step. For this reason, you will move quickly and efficiently through your ad from the headline to the post script. When you’re done, you’ll have a piece of copy worth its weight in gold. And you’ll save a lot of time as a result of using this secret.

Produce Up To 300% More Effective Copy

  The copy you write using this secret will be up to three times more effective than anything you could think up on your own. You’ll have a blueprint at your fingertips that practically guarantees your success. You can use this secret to write brand new copy.

  Or you can use this secret to test new copy against a current control. In either case, your promotion has a better chance to make more sales and more money.

Model Success

  Let me tell you something: You will never write the best copy possible… if… you insist on creating it in a vacuum. In other words, being too creative when it comes to sales copy is a bad idea.

  Instead, you should find out what’s working. Then model that success. Think of it this way: Would you rather create a brand new franchise… or… just model the successful franchises – like McDonald’s – that already exist? If succeeding is your primary objective… then… modeling success is the smartest thing you can do.

Simple And Easy To Implement

  Perhaps the best part about this secret is how easy it is to implement. All you do is follow simple step-by-step instructions. Within a couple of hours you’ll know how this secret works.

  And you can put it to use the same day. You don’t have to know any technical copywriting stuff. You don’t have to get bogged down in advertising formulas. Heck, you don’t need a writing background either. The only thing that matters is your ability to follow instructions.

  As you can tell by now, this copywriting secret is a good ace to have up your sleeve. If you run or control a profit-oriented online or offline business… then… this secret is crucial. Why? Because it will allow you to come up with great promotions whenever you want. You’ll no longer deal with the usual stress and struggle. Writer’s block will be a thing of the past. You’ll cut writing time at least in half. Your ads will almost always produce up to 300% better response rates. You’ll now have a formula for modeling advertising success.

  Bottom line, this copywriting secret is…
The Most Effective Shortcut
To Producing Sales Copy

  Unfortunately, no one teaches how to use it properly.

  Most of the ad writing instruction out there does not even mention this secret. The few books that skim by it encourage ad writers to skip it altogether.

  Let’s face it: The advertising big guns do not want average business owners to learn what this secret is. There’s no conspiracy to keep it from you or anything. However, the less you know the better for the ad agencies.

  I’d like to ask you two simple questions: (1) Would you like me to reveal what this secret is right here, right now? And… (2) Would you like to learn how to use it in your business?

  Only someone without a pulse would refuse.

  Because this secret can transform your advertising from “so-so” into a profit-making machine that never stops. I won’t keep you on the “hook” any longer. What Martin Conroy did to create the best ad in history is called…

“Swiping”

  Insiders agree, Conroy ethically ripped off the concept and infrastructure of his Two Billion Dollar letter from a letter written back in the late 1800’s.

  Are you surprised to hear swiping goes on in the highest echelons of advertising? You shouldn’t be. Just about all the top “penslingers” in the world rely on swiping (to some extent) when writing their ads and sales letters.

  The problem for business owners who are not pro copywriters is two-fold.

  First of all, nine out of ten people who try to swipe do it incorrectly. If you swipe the wrong way you’ll land in legal hot water. Your promotion may infringe on copyright laws and smack of plagiarism. Which almost guarantees a lawsuit. Second, if you swipe the wrong way your promotion will fail. Swiping is not taught in advertising and copywriting books. When people try it they make some serious response-dropping mistakes.

  For these reasons, knowing how to swipe the right way is crucial to your success. And, if you’re serious about putting together promotions that work… then… you’re in luck.

  Why?

  Because I recently wrote a complete course on how to swipe your way to successful ads. Anyone who wants to write better copy… faster… will benefit by reading it over. The course is easy to read. It tells you exactly what to do step-by-step. I use it when I write copy. You can read the course and listen to the audios in one evening. Then, the very next day, you can start using this secret to write killer copy.

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