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Jon Loomer Facebook Attribution Training – December 2018 (1 video , 2 PDFs)

Jon Loomer – Facebook Attribution Training (December 2018)
[MP4], 1 audio [MP3], 2 PDFs)

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Facebook Attribution Training: Unleashing the power of Facebook’s new tool

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Topics Covered

   What exactly we mean by attribution and how it is measured
   Common pitfalls to attribution and popular software solutions
   Important differences between the FB Attribution Tool and measurement tools on other platforms
   Overview of multi-touch attribution, multi-device challenges, and attribution windows
   Super deep dive into the FB Attribution Tool itself, including what problems it seeks to solve, why it was created, what it doesn’t do, and what we’ll be watching for in coming weeks/months

What You’ll Learn

In this course, you’ll learn everything you’ve ever wanted to know about Facebook’s NEW Attribution Tool — and then some!

You’ll receive the following:

   Step-by-step guide to setting up the FB Attribution Tool the right way, with Andrew and Jon leading you through the entire process
   Easy-to-follow modules for various complex and confusing concepts, including pixel connection, adding new platforms, data sources, attribution windows, and much more
   Real-time reports, scenarios, and screenshots from folks already using the FB Attribution Tool and how they’re translating those results into action
   Resource list of helpful videos, tutorials, and articles for additional clarity and context
   Lots more!

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