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Kane Jamison – The Field of Dreams Fallacy and Other Ways to Screw up Big Content

The Field of Dreams Fallacy and Other Ways to Screw up Big Content
[1 Video (AVI) + 1 Document (PDF)]

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Description

Trying to tackle big content projects the same way you handle a blog post is like trying to build a skyscraper with the materials for a house. In this Mozinar, Kane Jamison, Founder of Content Harmony, will walk through the major pain points that happen while building out big content projects, and the processes you can put in place to fix problems like freelancer headaches, poor outreach response, lackluster social results, and more.

http://moz.com/webinars/ways-to-screw-up-big-content

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