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Ken Evoy – The Service Sellers Master Course

ServiceSellersMastersCourse.pdf
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Ken Evoy – The Service Sellers Master Course: Attract new clients from around the world…or around the block
233 pages

“And now, just as for any college course you might take, here’s your
syllabus/outline for your Service Sellers Masters Course. As you can see, it’s
the total package for building income through content…

Service Sellers Masters Section One
• Business Basics
• Six Key Guidelines
• PREselling… Why
• PREselling and Your Visitor’s Mindset
• PREselling… How

Service Sellers Masters Section Two
• Brainstorming to position your service
• Picking the Concept With the Most Profit Potential
• Developing HIGH-PROFITABILITY Topics for Your Site
• DEMAND, SUPPLY and BREAKOUT tools, and the
MASTER KEYWORD LIST
• The CUSTOMER END vs. the KEYWORD END
• How to pick the HIGHEST-PROFITABILITY topics
• Analyzing (and using!) the competition

Service Sellers Masters Section Three
• Finding Affiliate Programs for Your Concept
• How to Reduce Risk by Diversifying
• Picking the Best, Safest Programs
• Refining Your Concept to Just the Right Scope…
• The “Unique Selling Proposition”
• Creating and Protecting the Perfect Domain Name
• Preparing for Your Own Mini-Vertical-Portal

Service Sellers Masters Section Four
• Building Your Site… Two Kinds of Visitors
• OVERdelivering High-value Content to Readers
Who Deliver HIGH-PROFITABILITY to You
• How to Please the Search Engines
• The WIN-WIN-WIN-WIN
• “FIND-CLICK-CLICK-CLICK-kaCHING”
• The Structure of Your Site
• The Content of Your Site
• Traffic-building for Content sites
• Word of Mouth
• Other traffic-building techniques

Service Sellers Masters Section Five
• Traffic-building for Content sites (cont.)
• The Free Major Search Engines
• Pay-Per-Click Search Engines
• The Major Directories
• E-zines — Build relationships
• Traffic Analysis… What’s Important
• Click IN Analysis
• Click Through Analysis
• Your Road to Success… Action Steps”

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