Kenneth C. Laudon – E-Commerce 2012 (8th Edition) Kenneth C. Laudon – E-Commerce 2012 (8th Edition) [eBook (PDF)] Category: Net: E-Commerce This product can only be requested by members. To get this product, you must be a memberBECOME A MEMBER Description Reviews (0) Description Description of E-Commerce 2012 This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. Hardcover: 912 pagesPublisher: Prentice Hall; 8 edition (November 26, 2011)Language: EnglishISBN-10: 0138018812ISBN-13: 978-0138018818 Features For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. E-commerce. Business. Technology. Society 2012: This text now highlights the following themes and content: Headlines The mobile, digital Internet platform finally arrives, offering location-based services, movies, books, shopping, and payment Social networks such as Twitter and Facebook continue their exponential growth, laying the groundwork for a “social E-commerce platform,” and continued expansion of social marketing opportunities Online privacy continues to deteriorate, driven by a culture of self-revelation and powerful technologies for collecting personal information online Internet security risks increase; cyberwarfare becomes a national security issueBusiness Coming out of the recession, E-commerce revenues surge by 12% in 2010—faster than traditional retail Internet advertising also rebounds from the recession E-books finally take off, supported by the iPad, Kindle, Nook, and iPhone Watching BizLearning and movies online becomes a reality (Netflix, Hulu.com), as Internet distributors, and Hollywood and BizLearning producers strike deals for Web distribution with the protection of intellectual property “Free” and “Freemium” business models compete to support digital contentTechnology Smartphones, netbooks, and E-book readers—along with associated software applications, and coupled with 3G and 4G cellular network expansion—fuel rapid growth of the mobile digital platform Investment in cloud computing increases, providing the computing infrastructure for a massive increase in online digital information and E-commerce Touch interface operating systems emerge: Apple’s iPhone, and Google’s Android and Chrome operating systems enter Microsoft’s traditional Windows market The cost of developing sophisticated Websites continues to drop due to declining software and hardware prices and open source software tools Cellular network capacity is challenged by the rapid expansion in digital traffic generated by mobile devices Internet telecommunications carriers support differential pricing to maintain a stable Internet; opposed by Net neutrality groups pushing non-discriminatory pricingSociety Continued growth of the mobile, “always on” culture in business and family life Congress considers legislation to regulate the use of personal information by social networking sites and Internet advertising agencies Intellectual property issues remain a source of conflict with significant movement toward resolution in some areas, such as Google’s deal with publishing industry, and Apple’s deal with E-book publishers P2P piracy traffic declines as streaming videos and music gain ground, although digital piracy of online content remains an issue Governments around the world increase surveillance of Internet users and Websites in response to national security threats; Google leaves China over censorship and security issues Most new Internet growth occurs in Asia and China although E-commerce growth lags in emerging markets due to the absence of payment systems Localization of Web increases, resulting in a multi-national and multi-lingual Internet contrary to early ambitions Venture investing in E-commerce start-ups continues at a low pace, yet entrepreneurial startup firms are as numerous as ever because of falling technology costs Table of Contents Part 1: Introduction to E-CommerceChapter 1: The Revolution is Just BeginningChapter 2: E-Commerce Business Models and ConceptsPart 2: Technology Infrastructure for E-commerceChapter 3: E-Commerce Infrastructure: The Internet, Web, and Mobile PlatformChapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and AppsChapter 5: E-Commerce Security and Payment Systems Part 3: Business Concepts and Social IssuesChapter 6: E-Commerce Marketing Concepts: Social, Mobile, and LocalChapter 7: E-Commerce Marketing CommunicationsChapter 8: Ethical, Social, and Political Issues in E-CommercePart 4: E-Commerce in ActionChapter 9: Online Retail and ServicesChapter 10: Online Content and MediaChapter 11: Social Networks, Auctions, and PortalsChapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce Reviews There are no reviews yet. 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