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Kenneth C. Laudon – E-Commerce 2012 (8th Edition)

Kenneth C. Laudon – E-Commerce 2012 (8th Edition)
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Description

Description of  E-Commerce 2012

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

Hardcover: 912 pages
Publisher: Prentice Hall; 8 edition (November 26, 2011)
Language: English
ISBN-10: 0138018812
ISBN-13: 978-0138018818

Features

For the undergraduate and graduate e-commerce course in any business discipline.

The market-leading text for E-commerce.

E-commerce. Business. Technology. Society 2012:  This text now highlights the following  themes and content:

Headlines

  • The mobile, digital Internet platform finally arrives, offering location-based services, movies, books, shopping, and payment
  • Social networks such as Twitter and Facebook continue their exponential growth, laying the groundwork for a “social E-commerce platform,” and continued expansion of social marketing opportunities
  • Online privacy continues to deteriorate, driven by a culture of self-revelation and powerful technologies for collecting personal information online
  • Internet security risks increase; cyberwarfare becomes a national security issue
    Business
  • Coming out of the recession, E-commerce revenues surge by 12% in 2010—faster than traditional retail
  • Internet advertising also rebounds from the recession
  • E-books finally take off, supported by the iPad, Kindle, Nook, and iPhone
  • Watching BizLearning and movies online becomes a reality (Netflix, Hulu.com), as Internet distributors, and Hollywood and BizLearning producers strike deals for Web distribution with the protection of intellectual property
  • “Free” and “Freemium” business models compete to support digital content
    Technology
  • Smartphones, netbooks, and E-book readers—along with associated software applications, and coupled with 3G and 4G cellular network expansion—fuel rapid growth of the mobile digital platform
  • Investment in cloud computing increases, providing the computing infrastructure for a massive increase in online digital information and E-commerce
  • Touch interface operating systems emerge: Apple’s iPhone, and Google’s Android and Chrome operating systems enter Microsoft’s traditional Windows market
  • The cost of developing sophisticated Websites continues to drop due to declining software and hardware prices and open source software tools
  • Cellular network capacity is challenged by the rapid expansion in digital traffic generated by mobile devices
  • Internet telecommunications carriers support differential pricing to maintain a stable Internet; opposed by Net neutrality groups pushing non-discriminatory pricing
    Society
  • Continued growth of the mobile, “always on” culture in business and family life
  • Congress considers legislation to regulate the use of personal information by social networking sites and Internet advertising agencies
  • Intellectual property issues remain a source of conflict with significant movement toward resolution in some areas, such as Google’s deal with publishing industry, and Apple’s deal with E-book publishers
  • P2P piracy traffic declines as streaming videos and music gain ground, although digital piracy of online content remains an issue
  • Governments around the world increase surveillance of Internet users and Websites in response to national security threats; Google leaves China over censorship and security issues
  • Most new Internet growth occurs in Asia and China although E-commerce growth lags in emerging markets due to the absence of payment systems
  • Localization of Web increases, resulting in a multi-national and multi-lingual Internet contrary to early ambitions
  • Venture investing in E-commerce start-ups continues at a low pace, yet entrepreneurial startup firms are as numerous as ever because of falling technology costs

    Table of Contents

    Part 1: Introduction to E-Commerce
    Chapter 1: The Revolution is Just Beginning
    Chapter 2: E-Commerce Business Models and Concepts
    Part 2: Technology Infrastructure for E-commerce
    Chapter 3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform
    Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps
    Chapter 5: E-Commerce Security and Payment Systems
    Part 3: Business Concepts and Social Issues
    Chapter 6: E-Commerce Marketing Concepts: Social, Mobile, and Local
    Chapter 7: E-Commerce Marketing Communications
    Chapter 8: Ethical, Social, and Political Issues in E-Commerce
    Part 4: E-Commerce in Action
    Chapter 9: Online Retail and Services
    Chapter 10: Online Content and Media
    Chapter 11: Social Networks, Auctions, and Portals
    Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

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