Kenneth Roman, Jane Maas – How to Advertise Kenneth Roman, Jane Maas – How to Advertise.pdf [eBook (PDF)] Category: Sales / Marketing This product can only be requested by members. To get this product, you must be a memberBECOME A MEMBER Description Reviews (0) Description Kenneth Roman, Jane Maas – How to Advertise The classic guide to effective advertising–updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories. A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practical guide to what works in advertising, what doesn’t–and why. The first section covers what to say and where to say it, including updated chapters on brands and strategies, research, campaigns, media strategies and tactics, and target marketing. The second deals with getting the message out–in BizLearning, magazines, newspapers, radio, outdoor, direct marketing, brochures, websites, sales pieces, promotion, and publicity. There are guidelines for legal, regulatory, and public responsibility issues, plus a chapter on how to work with an agency, a glossary of more than 300 industry terms and definitions, and an appreciation of David Ogilvy and the purpose of advertising. More than an advertising guide, How to Advertise shows how to build brands and businesses. Hardcover: 256 pagesPublisher: Thomas Dunne Books; 3rd edition (September 12, 2003) Scanned and OCRed. Keep it exclusive and do not share outside BizIgniter PU+ Reviews There are no reviews yet. Be the first to review “Kenneth Roman, Jane Maas – How to Advertise” Cancel replyYou must be logged in to post a review.