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Leonard H. Hoyle – Event Marketing

Event Marketing – How to Successfully Promote Events, Festivals, Conventions, and Expositions.PDF
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Description

ISBN: 047140179X
Title: Event Marketing – How to Successfully Promote Events, Festivals, Conventions, and Expositions
Author: Leonard H. Hoyle
Publisher: Wiley; 1 edition (May 23, 2002)
Publication Date: May 23, 2002
Number Of Pages: 251
Average Amazon Rating: 4.5

http://www.amazon.com/Event-Marketing-Successfully-Conventions-

by Leonard H. Hoyle (Author) “Regardless of the nature of your event, its success will largely depend on promotion…”

Authored by a well-known figure in the field.

-Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
-Individual chapters address the differences involved in marketing different types of events.
-Examines future trends and key issues such as how to reach new event attendees.
-Includes appendices with sample forms, contracts, and more.

Customer Reviews:

“Very Useful and Easy to Follow”

Event Marketing explores the promotions industry. Though it is a textbook, Hoyle delightfully surprises the reader by writing in a witty style. Why intimidate or bore the reader when you can engage them? Hoyle takes this obvious, but overlooked, premise and runs with it as he explains the events promotions business.
Like Michael Levine’s Guerrilla PR: Wired, which also has case histories and strategies in how to promote events in a low-cost fashion, Hoyle seeks to turn a confusing and frantic arena into one that, like all other areas, is more easily understood once clear and discrete steps have been demonstrated. The personal examples at the end of each chapter only serve to add credibility and weight to Hoyle’s words.

Table of Contents:

-Foreword.
-Preface.
-Introduction to Event Marketing.
-Event Promotion, Advertising, and Public Relations.
-Electronic Event Marketing Strategies.
-Funding the Event Marketing Program.
-Marketing Association Meetings, Conferences, Events, and Expositions.
-Marketing Corporate Meetings, Products, Services, and Events.
-Marketing Festivals, Fairs, and Other Special Events.
-Trends in Event Marketing.
-Appendix A: Selling Summerville’s Celebration to the Press.
-Appendix B: Resources.
-References.
-Index.

Author Information:

LEONARD H. HOYLE, jr., CAE, CMP, has managed and marketed events for major organizations, including the American Society of Association Executives (ASAE) and the Hospitality Sales and Marketing Association International. A former dean of ASAE’s School of Management, he also served as Chairman of the Convention Industry Council (CIC) and Adjunct Professor at The George Washington University.

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