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Linkedin Learning – Marketing During a Crisis (Brad Batesole)

Marketing During a Crisis
[16 Videos (MP4) + 16 Subtitles (SRT)]

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Description

Skills covered in this course
Crisis Management /Marketing Strategy/ Crisis Communications

Course details
As a crisis unfolds, marketers and brands face a new reality: their strategies must change. The marketing approaches that were already in motion will no longer work, and new plans must be drafted from the ground up. In this course, learn how to reposition your brand during a crisis, what marketing steps to take immediately, how to reevaluate the landscape, and approaches to understand the new consumer mindset.

Introduction

Responding to marketing challenges

1. The New Reality
The bandwagon effect
The need for information
Sharing important information

2. The New Customer
Shifting mindsets and goals
Marketing to the new consumer
Trends to attach to

3. Laying the Foundation
Needs-gap optimization
Continue or pause
Are you being opportunistic?
Cutting costs

4. Strategies to Evaluate
Trust is central
Slow down
Fast prioritization
Developing a strategy team

5. Moving Forward
Marketing in the face of uncertainty

Instructors

Brad Batesole
Partner @ Madecraft | Instructor @ LinkedIn Learning | Growth Marketer
Brad Batesole is an internationally recognized marketing thought leader.

Brad has led teams at top companies including LinkedIn, LegalZoom, Lynda.com, and TMZ. He’s a proven entrepreneur, startup advisor, and growth marketing expert. His wildly popular instructional marketing courses are among the most watched online.

Brad has spent more than 15 years working at the crossroads of growth marketing, business development, and advertising. He was featured in Entrepreneur magazine after launching his first successful business at the age of 15. Brad honed his skills working as a growth consultant alongside brands large and small, including Warby Parker, Staples, BioLite, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.

In addition to speaking at conferences nationwide, including CES and SXSW, Brad is constantly learning the latest marketing tools and technologies. Brad’s passion for marketing is rivaled only by his passion for flying and whiskey—at separate times, of course.

Today, Brad is the chief learning officer at MadeCraft and can be found on Twitter @bradbatesole or bradbatesole.com.

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