Linkedin Learning – Marketing During a Crisis (Brad Batesole) Marketing During a Crisis [16 Videos (MP4) + 16 Subtitles (SRT)] Category: ABCs / Basics This product can only be requested by members. To get this product, you must be a memberApply for Membership Description Reviews (0) Description Skills covered in this courseCrisis Management /Marketing Strategy/ Crisis Communications Course detailsAs a crisis unfolds, marketers and brands face a new reality: their strategies must change. The marketing approaches that were already in motion will no longer work, and new plans must be drafted from the ground up. In this course, learn how to reposition your brand during a crisis, what marketing steps to take immediately, how to reevaluate the landscape, and approaches to understand the new consumer mindset. Introduction Responding to marketing challenges 1. The New RealityThe bandwagon effectThe need for informationSharing important information 2. The New CustomerShifting mindsets and goalsMarketing to the new consumerTrends to attach to 3. Laying the FoundationNeeds-gap optimizationContinue or pauseAre you being opportunistic?Cutting costs 4. Strategies to EvaluateTrust is centralSlow downFast prioritizationDeveloping a strategy team 5. Moving ForwardMarketing in the face of uncertainty Instructors Brad BatesolePartner @ Madecraft | Instructor @ LinkedIn Learning | Growth MarketerBrad Batesole is an internationally recognized marketing thought leader. Brad has led teams at top companies including LinkedIn, LegalZoom, Lynda.com, and TMZ. He’s a proven entrepreneur, startup advisor, and growth marketing expert. His wildly popular instructional marketing courses are among the most watched online. Brad has spent more than 15 years working at the crossroads of growth marketing, business development, and advertising. He was featured in Entrepreneur magazine after launching his first successful business at the age of 15. Brad honed his skills working as a growth consultant alongside brands large and small, including Warby Parker, Staples, BioLite, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice. In addition to speaking at conferences nationwide, including CES and SXSW, Brad is constantly learning the latest marketing tools and technologies. Brad’s passion for marketing is rivaled only by his passion for flying and whiskey—at separate times, of course. Today, Brad is the chief learning officer at MadeCraft and can be found on Twitter @bradbatesole or bradbatesole.com. Reviews There are no reviews yet. Be the first to review “Linkedin Learning – Marketing During a Crisis (Brad Batesole)” Cancel replyYou must be logged in to post a review.