Private Library for Business-Only Content.

Lynda – Adriaan Brits – SEO for Apps

Lynda.com.SEO.for.Apps.2017.06.12
[19 WEBRips (MP4)]

This product can only be requested by members. To get this product, you must be a member
Apply for Membership

Description

Lynda.com:
SEO for Apps
Instructor: Adriaan Brits

Marketing, SEO, Bing Ads, Google Adwords, Google Analytics
Released: 12/06/2017

Course Page


Course Description:

Your app’s search ranking will continue to change as the SEO landscape evolves. This course provides the latest best practices you can follow to keep your apps discoverable. First, learn how SEO and ASO impact the ability for users to locate your app. Next, explore leading analytics tools you can use to derive insights about your app’s performance. Then, find out how to put these insights to work as you update your app, create a content sitemap, and enable app indexing. Additionally, consider additional optimizations strategies you can use to improve the discoverability of your app, such as evaluating star ratings and enhancing app marketing.
Topics include:

   SEO vs. ASO
   Google and Bing mobile results for apps
   Google Now on tap
   Google micro-moments
   Google App Packs
   App ranking factors
   Search-centric apps
   Mobile affiliate networks
   Enabling app indexing: Android and iOS
   Creating an app content sitemap
   Boosting app download volume and velocity
   Considering star ratings and user feedback
   Social media links and app marketing


Table of Contents:

Introduction
1. SEO for Apps: The Evolving Landscape
2. SEO Tactics for Apps: Solutions
Conclusion


About the Instructor:

Adriaan Brits is a digital marketing consultant who specializes in optimizing campaigns and conversion rates.  Through his agency, adriaanbrits.com, he specializes in pay-per-click (PPC) campaign management and conversion rate optimization with Bing Ads, Google AdWords, and LinkedIn Marketing Solutions. Adriaan consults on analytics, programmatic media buying, database marketing, and digital copywriting. He enjoys leveraging competitor data to help companies revamp their content, marketing, and digital strategy, and to analyze the results. Adriaan holds an MSc in marketing from Oxford Brookes University and is constantly updating his skills to help businesses tap into the latest digital marketing solutions.


Mediainfo wrote:

General
Complete name                            : :\Lynda.com.SEO.for.Apps.2017.06.1202 What you need to know before starting the course.mp4
Format                                   : MPEG-4
Format profile                           : Base Media / Version 2
Codec ID                                 : mp42 (mp42/isom)
File size                                : 2.44 MiB
Duration                                 : 1 min 24 s
Overall bit rate mode                    : Variable
Overall bit rate                         : 243 kb/s
Encoded date                             : UTC 2017-05-30 09:17:36
Tagged date                              : UTC 2017-05-30 09:17:36

Video
ID                                       : 1
Format                                   : AVC
Format/Info                              : Advanced Video Codec
Format profile                           : [email protected]
Format settings, CABAC                   : Yes
Format settings, Reframes                : 5 frames
Codec ID                                 : avc1
Codec ID/Info                            : Advanced Video Coding
Duration                                 : 1 min 24 s
Bit rate mode                            : Variable
Bit rate                                 : 108 kb/s
Maximum bit rate                         : 1 000 kb/s
Width                                    : 1 280 pixels
Height                                   : 720 pixels
Display aspect ratio                     : 16:9
frame rate mode                          : Constant
frame rate                               : 30.000 FPS
Color space                              : YUV
Chroma subsampling                       : 4:2:0
Bit depth                                : 8 bits
Scan type                                : Progressive
Bits/(Pixel*frame)                       : 0.004
Stream size                              : 1.08 MiB (44%)
Title                                    : Telestream Inc. Dib Library – ReleaseVantage 2014.59.138974
Writing library                          : x264 core 129
Encoding settings                        : cabac=1 / ref=5 / deblock=1:0:0 / analyse=0x1:0x111 / me=hex / subme=7 / psy=1 /psy_rd=1.00:0.00 / mixed_ref=1 / me_range=16 / chroma_me=1 / trellis=1 / 8x8dct=0 / cqm=0 / deadzone=21,11 / fast_pskip=1 / chroma_qp_offset=-2 / threads=16 / lookahead_threads=2 / sliced_threads=0 / nr=0 / decimate=1 / interlaced=0 / bluray_compat=0 / constrained_intra=0 / bframes=1 / b_pyramid=0 / b_adapt=1 / b_bias=0 / direct=1 / weightb=1 / open_gop=0 / weightp=2 / keyint=300 / keyint_min=30 / scenecut=50 / intra_refresh=0 / rc_lookahead=40 / rc=crf / mbtree=1 / crf=22.0 / qcomp=0.60 / qpmin=0 / qpmax=69 / qpstep=4 / vbv_maxrate=1000 / vbv_bufsize=10720 / crf_max=0.0 / nal_hrd=vbr / ip_ratio=3.00 / aq=1:1.00
Language                                 : English
Encoded date                             : UTC 2017-05-30 09:17:36
Tagged date                              : UTC 2017-05-30 09:17:36

Audio
ID                                       : 2
Format                                   : AAC
Format/Info                              : Advanced Audio Codec
Format profile                           : LC
Codec ID                                 : 40
Duration                                 : 1 min 24 s
Bit rate mode                            : Constant
Bit rate                                 : 128 kb/s
Channel(s)                               : 2 channels
Channel positions                        : Front: L R
Sampling rate                            : 48.0 kHz
frame rate                               : 46.875 FPS (1024 spf)
Compression mode                         : Lossy
Stream size                              : 1.29 MiB (53%)
Title                                    : Telestream Inc. Dib Library – ReleaseVantage 2014.59.138974
Language                                 : English
Encoded date                             : UTC 2017-05-30 09:17:36
Tagged date                              : UTC 2017-05-30 09:17:36

Reviews

There are no reviews yet.

Be the first to review “Lynda – Adriaan Brits – SEO for Apps”
Quick Navigation
×
×

Cart