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Lynda – Megan Adams – Twitter Marketing: Advertising (2018)
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Twitter Marketing: Advertising
Instructor: Megan Adams
Skill Level: Beginner
Marketing, Social Media Advertising, Marketing, Twitter
Duration: 1h 49m
Released: March 20, 2018

Lynda PageLinkedIn Page

About the Instructor:

Megan Adams is a social media strategist and a viral marketer who runs a full-time marketing business.

Megan is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing!
With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business’s brand out in front and resonating with its core audience.


Why choose Twitter for marketing? The paid advertising features can help grow your business and build brand awareness in real time-helping you target audiences by demographic, keyword, username, or interest. It’s a perfect platform for small business and those new to online advertising—but it’s used by businesses of all shapes and sizes.

This course shows how to use Twitter advertising to engage followers and target new customers. It starts with an explanation of Twitter ad types and targeting options. Social media strategist Megan Adams then shows how to craft a powerful profile, set up an advertising account, and create your first ad campaign. To show Twitter ads in action, she creates campaigns around seven specific goals: gaining followers, driving traffic to a webpage, collecting leads, promoting an app, and more. Along the way, you’ll find out how to set up bids and budgets, manage tweets, and review campaign reports.

Topics include:

   Twitter ad types
   Creating a powerful Twitter profile
   Targeting an audience
   Using keyword, interest, behavior, and advanced targeting methods
   Setting up budgets and bids
   Creating a campaign
   Managing tweets
   Viewing campaign reports and insights

Table of Contents:

01. Get started
02. Prepare for Success
03. Foundations of Twitter Ads
04. Basic Targeting Methods
05. Advanced Targeting Methods
06. Bid Configuration
07. Create a Campaign
08. Manage Creative
09. Review Analytics

Format            : MPEG-4 at 451 kb/s
Length            : 11.2 MiB for 3 min 27 s 767 ms

Video #0          : AVC  at 317 kb/s (avc1) ID:1   (Progressive)
Format Settings   : (CABAC / 5 Ref frames)
Aspect            : 1280 x 800 (1.600) at 30.000 fps

Audio #0          : AAC  LC at 128 kb/s () CodecID:40  ID:2 (CBR)
Infos             : 2 channels, 48.0 kHz
Language          : en


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