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Lynda – Twitter for Business 2016 (with Brad Batesole)

Lynda – Twitter for Business 2016
[37 Vids (MP4)]

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Twitter for Business 2016
2h 41m Beginner May 04, 2016

Viewers: 860

Businesses of all sizes use Twitter. Companies like Apple and Virgin America can reach hundreds of thousands of followers in a single tweet. Small businesses, like food trucks and florists, use Twitter to help new customers find them for the first time. Whatever your business’s size or goals, using Twitter strategically takes planning, creativity, and continued optimization. Join marketing expert Brad Batesole in this course, as he explains how to jumpstart a Twitter account for your business.

Learn how to create a great username and profile, define your brand personality, and begin tweeting. Discover how to use Twitter to generate leads and track the impact of each tweet so you can determine what’s working and what’s not. Find out how to integrate Twitter into your website, create an advertising account, and measure the results of promoted tweets and accounts.

Need help managing your Twitter efforts? Learn the best tools for monitoring your feed and scheduling tweets. Plus, get tips for extending special offers on Twitter and tracking your results with Google Analytics.
Topics include:

   Signing up for Twitter
   Choosing a username
   Building brand presences with an effective profile, photos, and bio
   Following others
   Exploring hashtags
   Crafting great tweets
   Adding photos and video to tweets
   Scheduling tweets
   Searching for potential clients
   Advertising on Twitter
   Using third-party Twitter-management tools
   Creating compelling offers
   Tracking Twitter via Google Analytics



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