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Mark Joyner – Confidential Internet Intelligence Manuscript Volume II: Your Business Battle Plan and Your Life on Fire [eBook (PDF)}

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Mark Joyner – Confidential Internet Intelligence Manuscript Volume II: Your Business Battle Plan and Your Life on Fire
75 pages

This book is really great. Love it. He even talks about launching in here! hah

Table of Contents:
Introduction……………………………………………………………………………………………………….5
“There’s no such thing as bad press, as long as they spell your name right.”…………..5
“The most important lessons in life I learned from two teenage billionaires.”………….5
The 5-Step Business Development Plan………………………………………………………………12 “IPPLM”………………………………………………………………………………………………………..12 Pre-IPPLM……………………………………………………………………………………………………….15
Your Gut Check………………………………………………………………………………………………15
1. What the Heck is Wrong With You?…………………………………………………………..15
2. No, Really – What the Heck is Wrong With You!?……………………………………….16
3. What is It That You Really Want?………………………………………………………………16
4. Is There a Faster, Easier, or Better Way to Get There?………………………………….17
5. Mark, I Really Need to Do This – I’m Broke and I’ve Got to Do Something!….18
6. No Mark, I’ve Got a Job (or Another Source of Capital) and I’ve Looked at All My Options – This is Really the Best Way for Me to Get What I Want and the Sacrifices I’ll Have to Make are Going to Be Worth It………………………………….19
7. Are you in Debt?………………………………………………………………………………………20
8. Put This Report Down for a Day and Think Hard…………………………………………20
9. Go Get Some Real-World Experience…………………………………………………………21
10. Stop the Bleeding……………………………………………………………………………………..22
11. Educate Yourself on Exit Strategies……………………………………………………………23
Exit Strategy #1: The Big Sell Out……………………………………………………..23
Exit Strategy #2: The Managed Legacy………………………………………………25
Exit Strategy #3: The Family Legacy…………………………………………………25
Exit Strategy #4: The Motivated Bargain Sell-Off………………………………..26
Exit Strategy #5: The Disappearing Act……………………………………………..26
12. Prepare for the Worst: Be Ready to Lose Money………………………………………….29
The Idea Inception Phase…………………………………………………………………………………..30
Step 1. Finding a Passion……………………………………………………………………………..30
Step 2. Raw Brainstorming…………………………………………………………………………..31
Step 3. Brainstorm Again – Identifying Potential Value……………………………………31
Step 4. Identifying Your Potential Market………………………………………………………32
Step 5. Making a Selection……………………………………………………………………………33
Step 6. Analyzing the Competition………………………………………………………………..34
Potential Partners……………………………………………………………………………..35
Potential Rivals………………………………………………………………………………..36
Potential Affiliates……………………………………………………………………………38
Step 7. Remembering “Why”………………………………………………………………………..39
Step 8. Making a Statement…………………………………………………………………………..40
Product Development Phase………………………………………………………………………………43
1. Make the Product Great…………………………………………………………………………….43
2. Finalize Your Idea…………………………………………………………………………………….43
3. Get Totally Organized……………………………………………………………………………….43
Pre-Launch Phase……………………………………………………………………………………………..46
1. Prepare Marketing Materials………………………………………………………………………46
2. Prepare Infrastructure………………………………………………………………………………..47
3. Get Expert Opinions………………………………………………………………………………….48
4. Improve Your Product………………………………………………………………………………48
5. Get Testimonials………………………………………………………………………………………49
6. Develop Alliances…………………………………………………………………………………….49
7. Coordinate Launch (Time on Target)………………………………………………………….51
8. Prepare Ready-Made Marketing Materials…………………………………………………..54
9. Get Ready to Convert Customers………………………………………………………………..54
10. Prepare Customer Service for a Massive Onslaught………………………………………56
Launch Phase……………………………………………………………………………………………………60
Pre-Launch Excitement Building……………………………………………………………………….60
Pre-Launch Follow Up……………………………………………………………………………………..61
Time on Target Launch…………………………………………………………………………………….62
Reward and Encourage…………………………………………………………………………………….63
Gather Intel…………………………………………………………………………………………………….63
Spread the Knowledge……………………………………………………………………………………..63
Prepare 2nd Volley……………………………………………………………………………………………64
Maintenance Phase……………………………………………………………………………………………65
Integration Marketing Primer…………………………………………………………………………….67
Integrated Cross-Sells………………………………………………………………………………………70
Integrated One-Time Offers………………………………………………………………………………70
Integrated “Co-Buy”………………………………………………………………………………………..71
Targeted Co-Reg……………………………………………………………………………………………..71
Integrated scripted Selling………………………………………………………………………………..72
Intelligent Rival Cooperation……………………………………….72
Integration Marketing Secrets……………………………………………………………………………73

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