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MarketLine – Baidu – A Search Engine for China

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MarketLine – Baidu – A Search Engine for China

With the world’s largest Internet user population of 564 million and an unsaturated market Baidu tries to innovate to meet customers demand and this resulted in the company providing an index of over 740 million web pages, 80 million images, and 10 million multimedia files and Baidu ranked 5th overall in the Alexa Internet rankings.

Baidu has quickly established itself as the player to beat. Having said this, most recent information puts Baidu’s growth as slowing down, with profit growth rates decelerating largely as a result of huge cost increases.

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