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MarketLine – From Token Loyalty to Meaningful Relationships – How Loyalty Programs and Big Data Analytics are Facilitating CRM in the Retail Sector

MarketLine – From Token Loyalty to Meaningful Relationships – How Loyalty Programs and Big Data Analytics are Facilitating CRM in the Retail Sector.pdf
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From Token Loyalty to Meaningful Relationships – How Loyalty Programs and Big Data Analytics are Facilitating CRM in the Retail Sector

How is it that a supermarket knows what offers to promote during a certain period, and where to place those offers in-store? How has Starbucks managed to convince so many of its customers to pay for their drinks by having their smartphones scanned at the checkout? This case study looks at the importance of customer relationship management to retailers, and how they have adopted loyalty programs and big data analytics in order to attract and retain customers, giving themselves a competitive advantage over rivals. Demonstrating just how valuable a loyal customer is to retailers, and how loyalty programs drive this customer loyalty, this report looks in-depth at how big data analytics can be used to help a retailer decide where to build a new store, how they can tailor marketing on an individual basis, and how it can be used to track and analyze non-members of loyalty programs who pay by cash.

More info: http://store.marketline.com/Product/from_token_loyalty_to_me…

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