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MarketLine – Social Media and Retailing – Pinterest Drives Engagement and Sales

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Social Media and Retailing – Pinterest Drives Engagement and Sales

Retailers are increasingly using social media to enhance their brands and drive traffic and sales. This case study looks at how social media can affect consumer engagement and the value of sales generated. Pinterest is a particular area of focus; the social network, founded in 2010, is fairly new and growing fast. The image-based network has been found to generate sales, and retail giants such as Target and Nordstrom have utilized this.

More info: http://store.marketline.com/Product/social_media_and_retaili…

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