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MarketLine – Wearable Technology – The New Tech Battleground

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Wearable Technology – The New Tech Battleground

Although not being a wholly novel concept, Google Inc.’s (Google) ‘Glass’ augmented reality technology, unveiled in April 2012, kick started fervor for wearable technology. This case study analyzes Google’s involvement with wearables, and what it will hope to achieve within the space. It also addresses the underlying strategy behind other key players’ involvement in wearable technology, such as Samsung Electronics Co., Ltd. (Samsung), Sony Corporation (Sony), adidas AG (adidas) and NIKE, Inc. (Nike).

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