Private Library for Business-Only Content.

Navi Radjou – Jugaad Innovation (First Edition)

Jugaad Innovation
[ eBook (PDF) ]

This product can only be requested by members. To get this product, you must be a member


Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group and Yes Bank, among others, are already practising jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling R & D budgets, Jugaad Innovation presents ways to innovate, be flexible and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.…

Print Length: 288 pages
Publisher: Jossey-Bass; 1 edition (March 12, 2012)


There are no reviews yet.

Be the first to review “Navi Radjou – Jugaad Innovation (First Edition)”
Quick Navigation


error: Alert: Content is protected !!