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Packt – Zach Miller – The Perfect SEO Audit in 2018: Screaming Frog SEO Spider

Packt – The Perfect SEO Audit in 2018 – Screaming Frog SEO Spider – Zach Miller
[15 Videos (MP4)]

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Description

Sales page: https://www.packtpub.com/web-development/perfect-seo-audit-2…

Video Description

Screaming Frog SEO Spider is a highly recommended site audit tool that is a must-have for any serious SEO work! It indexes your entire site and creates a spreadsheet of all your pages and their SEO elements. Plus it finds broken links, bad tags and much more.Before optimizing any website, it helps to have a big picture view of the website. Screaming Frog is for indexing a website with less than 500 pages. It works on PC, Mac or Linux. It “crawls” through your whole website and creates a list of all your internal pages. In this course. first, we index the whole website and save the results as the “before” crawl. This is helpful to demonstrate to a client what changes I have made to a website in the future, by having a snapshot of the website before I started. Site audit software is essential for any SEO job. Second, we get the big picture of a website’s SEO elements and find what needs to be updated or fixed. Screaming Frog SEO Spider collects the vital SEO elements for each page during the crawl: title, description, keywords, H1, H2 and so on. This makes it easy to examine the whole website and see what needs to be updated. We just have to make sure that every page has a unique title and descriptions using this tool and also see if the H1 tags are used and the meta keyword is not being abused. Then, we review the lengths of the titles and descriptions and make sure there aren’t ones that are too long or too short. Third, we use it to find and fix broken links within a website. Screaming Frog makes it easy to find pages that are generating 404 errors and then it shows you every page on the website that links to that 404 page so you can fix all the links. Additionally, it also shows you 301 redirects, so you can update internal links to point to the new and actual location of the pages instead of being redirected. One of Screaming Frog’s website audit reports shows external links and their HTTP status. This allows us to fix any 301 redirects and especially in links resulting in a 404 page. Google may dislike websites with lots of bad out-going links and also web pages with bad external links. Plus, broken links frustrate visitors and reduce your credibility.

What You Will Learn

   Use Screaming Frog SEO SpiderPerform an SEO Audit
   Analyze broken backlinksIdentify duplicate content
   Fix site errorsIssue a reportCrawl a website
   Examine the .htaccess for issues and compatibility
   Analyse page data like titles, meta, and descriptions
   Generate XML sitemaps
   meta robots textAudit hreflang attributes

Authors
Zach Miller

Zach Miller is a sales funnel consultant. He has built multiple 6- and 7-figure businesses for his clients and himself. He teaches the same marketing ideas that he has taught his clients and students. He loves delivering as much value as he can upfront. He has expertise in, and has written a book on, sales funnel secrets and he teaches the same concepts to thousands of his students. He has 15+ years’ experience with a variety of skills, including HTML, website design, eBay and Amazon drop shipping, online marketing, SEO, email marketing, and most importantly sales funnels.

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