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Peter Sun – 78 Free and Low Cost Ways To Add At Least $17,000 or 27% To Your Small Business Profits In The Next 90 Days

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Peter Sun – 78 Free and Low Cost Ways To Add At Least $17,000 or 27% To Your Small Business Profits In The Next 90 Days
57 pages

TOC:
1. Use Multi-Selling Channels To Get New Customers ……………………………..7
2. FREE Press Releases Can Make You Thousands …………………………………..8
3. Get Mail Order And Catalogues Houses To Sell Your Products ………………9
4. Offer Your Product To Magazines, BizLearning And Radio Stations
On A Share Commission Basis …………………………………………………………10
5. Appoint Sales Reps, Agents And/Or Wholesalers ……………………………….10
6. Trade Shows Are A Gold Mine Of Buyers …………………………………………11
7. Door To Door Sales Can Make You Rich …………………………………………..11
8. Direct Mail Returns Big Profits At Low Cost ……………………………………..11
9. Offer Your Product For Premiums …………………………………………………….12
10. Infomercial Producers And Marketing Companies Can Make You
Millions …………………………………………………………………………………………12
11. Export Your Products To Hungry Overseas Buyers …………………………….12
12. Introduce Yourself To Your Customers ………………………………………………13
13. Pay People To Try Your Product ……………………………………………………….13
14. A Twist To #13 ………………………………………………………………………………..14
15. Bribe Your Customers ………………………………………………………………………14
16. Don’t Be A Marketing Wimp …………………………………………………………….15
17. Prove What You Say Is True ……………………………………………………………..15
18. Add Value To Your Product ……………………………………………………………..16
19. How To Get Your Employees To Work Twice As Hard ……………………….16
20. Get On The Telephone And Sell ………………………………………………………..17
21. Let A Video Do Your Selling For You ……………………………………………….17
22. Give It Away And Watch Your Profits Skyrocket ………………………………..17
23. Follow Up After Each Sale/Service Call—Call Your Customer …………….18
24. Delegate Everything Except The Marketing ………………………………………..18
25. Test Different Marketing Ideas, Headlines And Prices ………………………….19
26. Have Powerful Headlines On All Your Ads, Letters And Brochures ………19
27. Test And Monitor Different Marketing Strategies ………………………………..21
28. Test, Test, Test And Double Test! ……………………………………………………..21
29. Decide What It Is That You Want From Your Marketing Promotions …….23
30. Always Use Direct Response Marketing ……………………………………………..23
31. Always Test The 3 Most Important Elements Of Any Marketing
Campaign ………………………………………………………………………………………..23
32. Keep In Contact With Your Existing Customers ………………………………….24
33. If You Need New Customers, Offer Something For Free ………………………25
34. Your Overall Strategy Is Always More Important Than The Execution ….25
35. Advertising Is Salesmanship Multiplied ……………………………………………..26
36. 99% Of Business Success Comes From The Ability To Make
Profitable Sales ………………………………………………………………………………..26
37. Upsell Each And Every Sale For 30% More Profits ……………………………..26
38. It Is 5 Times Easier To Sell To Your Existing Customers ……………………..27
39. If You Have An Established Business, 70% Of Your Advertising
Dollar Should Be Spent On Re-selling Your Existing Customer ……………27
40. Where Possible, Sell Only To Players ………………………………………………..28
41. Offer A Free Sample ………………………………………………………………………..28
42. When Promoting Your Product—Find The Right Appeal ……………………..28
43. The More Information You Give, The More You Will Sell …………………..29
44. Use Advertorials To Increase Response By Up To 500% ……………………..29
45. Never Ever Run An Ad Without Monitoring The Response ………………….30
46. Monitor Everything You Do To Promote Your Business ………………………30
47. Don’t Try To Be Creative Or Original ………………………………………………..31
48. Use Irressistable Headlines In All Your Ads ……………………………………….31
49. ‘Real’ Client Testimonials Increase Profitability And Sales ………………….32
50. Recall –vs– Actual Sales …………………………………………………………………..31
51. Test Every Ad, Sales Letter Or Marketing Campaign …………………………..32
52. Don’t Listen To Opinions From Well Meaning Friends ………………………..32
53. Create Your Own Formula For Writing Great Copy …………………………….33
54. Create A “Copywriting Power” Questionnaire …………………………………….34
55. Interview Your Top Sales People/Customers To Get Good Copy …………..36
56. AIDA ……………………………………………………………………………………………..36
57. The “AICPBSAWN’ Formula …………………………………………………………..37
58. Attention And Interest ………………………………………………………………………39
59. Your Credibility ………………………………………………………………………………40
60. Proof ………………………………………………………………………………………………40
61. Benefits …………………………………………………………………………………………..41
62. Scarcity …………………………………………………………………………………………..41
63. Action …………………………………………………………………………………………….42
64. Warning ………………………………………………………………………………………….42
65. Now! ………………………………………………………………………………………………44
66. Creating A Sales Letter Or Ad That Works …………………………………………45
67. How To Write A Sales Letter That Will Make You Rich ……………………..46
68. How To Become A Great Copywriter ………………………………………………..48
69. Closing The Sale ……………………………………………………………………………..49
70. The Call To Act—Now! ……………………………………………………………………50
71. Bullets For Profits …………………………………………………………………………..51
72. Add Extra Bonuses And Keep The Profits ………………………………………….52
73. Guarantee Your Way To Wealth ………………………………………………………..52
74. FREE Contact With Your customers ………………………………………………….53
75. The Telephone Can Make You Rich …………………………………………………..53
76. Local Bulletin Boards ……………………………………………………………………….53
77. Post It Notes ……………………………………………………………………………………53
78. Talk To Everyone You Meet ……………………………………………………………..54

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