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Robert Cialdini – The Science of Persuasion (Scientific American February 2001)

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Robert Cialdini – The Science of Persuasion (Scientific American February 2001)
6 pages

This is an article by Cialdini on Persuasion written in Scientific America from February 2001.

It’s gives some further applications that can go ontop of the ideas in his book. Same principles, different insights. Interesting stuff.

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