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Rory Fatt – Boot Camp Marketing Shortcut

[Swipefile (PDFs) + Instructions (MP3)]

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This is an incredible copywriting swipefile from Dan Kennedy.

Rory Fatt is one of Dan Kennedy’s students and runs a business-training company for non-chain restaurant owners. He publishes a monthly newsletter with a CD and runs annual business/marketing bootcamps.

This resource is the PDFs of the entire year-long promotion to fill up the 2005 free customer appreciation seminar, then the high-price bootcamp, and then sell the recordings of the bootcamp to subscribers who didn’t attend. There are direct mail pieces, emails, faxes, voice broadcast scripts, etc.

A teleconference recording (MP3) goes through and explains the material.

Rory Fatt paid Dan Kennedy to write almost all these promotions, so this is an invaluable collection of Dan Kennedy produced material – an entire campaign from A to Z.

Fatt and Kennedy sold this resource for a high fee at the 2005 Glazer-Kennedy Infomarketing Summit, with full license to swipe and use the material verbatim. The Vault members dont have that license, of course, so rewording and reworking the material is necessary to use it in your campaigns. It is an important swipefile to study for all of us Dan Kennedy students.


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