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Roy Furr – Story Selling Master Class

Roy Furr – Story Selling Master Class
[18 Videos (TS) + 29 Documents (PDF DOCX)]

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GB Name : Copy Hackers – Joanna Wiebe – The 10x Freelance Copywriter

GB Status : CLOSED.

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You’ve heard stories sell…
This is how.

Long before I became an A-list copywriter, I kept hearing from all the greats that “story sells.” The only problem was that when I tried to tell a story in my sales message, it didn’t work. I liked my stories, but they never seemed to move my prospects any closer to the sale.

In fact, when I was in college, I’d taken a class on writing modern short stories. I had my head handed to me by the instructor, because, he insisted, “Readers today just wouldn’t give this story the time of day.”

I knew there was a huge disconnect between how I used stories, and how the real pros did it. I thought…

“If only I could close that gap and figure out how to effectively use stories in my marketing and selling messages, I’d have the keys to the kingdom.”

And so I spent nearly a decade learning, testing, refining, and perfecting the use of stories in selling…

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