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Russell Brunson – DotCom Secrets

Russell Brunson – DotCom Secrets [Audiobook (1 MP3, 1 M4B)]
[Audiobook (1 MP3, 1 M4B)]

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Russell Brunson – DotCom Secrets [Audiobook (1 MP3, 1 M4B)]

Description from Amazon

If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson’s experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

Book TOC

Section One: Ladders and Funnels
Secret #1:     The Secret Formula
Secret #2:     The Value Ladder
Secret #3:     From a Ladder to a Funnel
Secret #4:     How to Find Your Dream Customers
Secret #5:     The Three Types of Traffic

Section Two: Your Communication Funnel
Secret #6:     The Attractive Character
Secret #7:     The Soap Opera Sequence
Secret #8:     Daily Seinfeld Sequence

Section Three: Funnelology Leading Your Customers 99 to the Sale (Over and Over Again)
Secret #9:     Reverse Engineering a Successful Funnel
Secret #10:   Seven Phases of a Funnel
Secret #11:   The Twenty-Three Building Blocks of a Funnel
Secret #12:   Frontend vs. Backend Funnels
Secret #13:   The Best Bait

Section Four: Funnels and scripts

Frontend Funnels
Funnel #1: Two-Step, Free-Plus-Shipping
Funnel #2: Self-Liquidating Offer
Funnel #3: Continuity

Funnels for the Middle of the Value Ladder
Funnel #4: The Perfect Webinar
Funnel #5: Invisible Funnel Webinar
Funnel #6: Product Launch

Backend Funnel
Funnel #7: High-Ticket, Three-Step Application

Section Five: ClickFunnels
Conclusion: Ignite

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