In this workshop we will:
– Discuss and define the “Entry-Point Offer” concept, and show why is it critical for scaling your offer into cold audiences
– Brainstorm and draft an “Ideal Sales Conversation” that eliminates sales friction and increases conversion rates
– Identify and capitalize on the “Triggering Events” that cause your audience to look for your solution and engage with your brand
– Craft a compelling title and sales message for your “Entry-Point Offer” that can be deployed on sales pages, in email campaigns and even via webinars and one-to-one sales scripts