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Ryan Holiday – Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Growth Hacker Marketing_ A Primer on the – Holiday, Ryan.mobi
[eBook (MOBI)]

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Description

Amazon Link:
http://www.amazon.com/Growth-Hacker-Marketing-Advertising-eb…

Description:
Gmail, Facebook, AirBnb, Evernote. A new generation of multibillion dollar brands have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, and no billboards in Times Square.

It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy, called Growth Hacking. And it works.

In this e-special, bestselling author Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules—critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive.

Reviews
“This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it.”
—Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth

“Finally, a crystallization and explanation of growth hacking in easy to understand terms–and better, real strategies and tactics for application.”
—Alex Korchinski, Director of Growth, Soma

“Holiday is part Machiavelli, part Ogilvy, and all results…this whiz kid is the secret weapon you’ve never heard of.”
—Tim Ferriss, author of The 4-Hour Workweek

“Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don’t see a boost in results after reading this book, something is wrong with your product.”
—Sean Ellis, former growth hacker at Dropbox, Eventbrite and LogMeIn and Founder and CEO of Qualaroo

“Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation.”
—Andrew Chen, Silicon Valley entrepreneur, essayist and startup advisor

“Ryan’s strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth.”
—Patrick Vlaskovits, author of The Lean Entrepreneur

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