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Simon Sinek – How great leaders inspire action

Simon Sinek – How great leaders inspire action.mp4

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Description

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?”.

The videos goes on to explain how the golden circle works and why it is successful using examples which include:
– Apple
– Martin Luther King
– the Wright brothers

He also touches on the law of diffusion innovation which links back to the golden circle – “people don’t buy what you do, they buy why you do it”.

Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspi…

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