Soren Hougaard – The Business Idea: The Early Stages of Entrepreneurship Søren Hougaard – The Business Idea.pdf [eBook (PDF)] Category: Small Business / Entrepreneurs This product can only be requested by members. To get this product, you must be a memberBECOME A MEMBER Description Reviews (0) Description Soren Hougaard – The Business Idea: The Early Stages of Entrepreneurship Amazon: http://www.amazon.com/Business-Idea-Stages-Entrepreneurship-… Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship. Table of contents :Introduction and Summary….Pages 9-22Entrepreneurship as a competency….Pages 23-42Creative market insight….Pages 43-67The window of opportunity….Pages 69-96Creation of the business concept….Pages 97-120Entry barriers to markets….Pages 121-143Strategies for market entry….Pages 145-174The positive influence of competitors….Pages 175-197Entrepreneurship and business ideas in the embryonic market….Pages 199-228 Reviews There are no reviews yet. Be the first to review “Soren Hougaard – The Business Idea: The Early Stages of Entrepreneurship” Cancel replyYou must be logged in to post a review.