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Udemy – Evan Kimbrell – Digital Marketing Masterclass: Get Your First 1,000 Customers

Udemy – Digital Marketing Masterclass – Get Your First 1,000 Customers
[197 MP4s, 189 HTMLs, 40 PDFs, 1 PPTX]

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How to acquire your first 1,000 customers using Social media, Content & Video Marketing, PR, SEO, SEM, FB, InstaG &more
4.6 (498 ratings)
34,392 students enrolled

What Will I Learn?

   Understand the basics of growth marketing and traction channels
   Drill down on customer pain points and build user personas
   Align marketing channels with their personal preferences and skills
   Use Twitter and Facebook to conduct research and sales outreach
   Canvas Reddit, Meetup, and other platforms to canvas for customers
   Set up, manage, and analyze user stats & behaviors through Google Analytics
   Successfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNews
   Set up, populate, and use an Instagram account
   Market using 3 different techniques on Instagram
   Set up, populate, and use a Snapchat account
   Market using 4 different techniques on SnapChat
   Build and maintain a press list
   Strategize angles for pitching and being covered by press
   Understand the mentality and mindset behind press & journalists
   Successfully manage relationships with press and pitch them successfully
   Build a comprehensive content marketing plan
   Build and maintain a content calendar
   Use 5 different techniques for coming up with blog & content ideas
   Promote their content through 6 different strategies
   Employ the skyscraper technique successfully
   Find, track, and land guest posting spots on other blogs and outlets
   Plan, script, and produce videos for marketing
   Analyze and track video marketing metrics
   Decide which camera equipment fits their budget and needs the best
   Effectively combine video marketing with pre-existing content
   Strategize and produce videos for marketing on YouTube
   Build landing pages for email or lead capture
   Understand the best practices of creating and promoting lead magnets, like webinars & white papers
   Analyze your on site SEO factors and optimize them
   Conduct keyword research for SEO opportunities
   Manage keyword density and other metrics needed for ranking on Google
   Design, plan, and start advertising on Google, Bing, and Facebook
   Analyze & understand search engine marketing & social ad marketing metric

   You should have basic familiarity with social media
   You don’t need to have a product or business, however, it helps

Can I ask you a question?

How may customers do you have?

If you said “none” or “not enough”, this course is for you.

In this course, we’re going to focus on how YOU can take any product, service, or business and sell it to 10s, 100s, or even 1,000s of customers.

You see, the hard part isn’t making a product anymore. The hard part is finding a market for your product and getting them to buy it.

“How great can a product be if nobody wants it?” – Marc Andreesen, billionaire venture capitalist.

We’re no longer living in the “field of dreams”. If you build it…. they won’t come.

In order to be successful with your startup or small business, you must have the ability to proactively go out and find customers. In order to do that, you need to understand modern marketing channels. That’s exactly what we cover in this course.

We’ll cover:
• Social media marketing through Twitter, Instagram, & SnapChat
• Community management and promotion through Reddit, ProductHunt, & HackerNews
• Pitching press and getting covered in blogs, news outlets, & other media sites
• Creating, managing, and promoting blog posts through WordPress, Medium, & guest blogs.
• Creating & promoting video ads and video content through your site & through YouTube
• Building a long term SEO strategy
• Designing and executing CPC ad campaigns through Google, Bing, & Facebook

Who is the target audience?
   Anyone who has a product they want to sell (does not have to be online)
   Anyone who has a service they want to sell (does not have to be online)
   Anyone who works in in Marketing, Sales, or Management
   Anyone interested in learning how to acquire customers


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