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Udemy – Marketing Fundamentals [13 Videos (MP4) + 13 Subtitles (SRT)

Udemy – Marketing Fundamentals
[13 Videos (MP4) + 13 Subtitles (SRT)

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Marketing can be the spark of life for organizations.  Many people however misunderstand the fundamentals of marketing.  This course seeks to provide clarity about what Marketing is and how it works and how you can use it from a practical point of view.

“Business has only two functions – Marketing and Innovation.”  ~ Milan Kundera

You don’t need to be a marketer to benefit from this course.  Being marketing-driven means looking at everything a company does from a customer point of view.  Many believe that organizations should be marketing-centric – in other words, start with marketing before anything else to understand if there is an actual need for the product or service and if so how much.

What you’ll learn

In this course, you will learn the core elements of marketing from a CEO / CMO perspective.  You will learn:

What marketing is and what it means to be a marketer.

Branding and how to create a brand architecture

Brand promise, brand positioning and brand personality

Points of difference, points of parity and rational and emotional benefits

Example of great brands and branding

style guides, why they matter, and how to create one

How do conduct market research

How to create a buyer persona

How to create campaigns towards your buying personas

Understanding the customer journey


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