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Walter Weintz – Solid Gold Mailbox

Walter Weintz – Solid Gold Mailbox.pdf
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Walter Weintz – Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns…By the Man Who’s Done It All

Offered in this book are insider’s techniques and strategies behind the biggest mail order success stories of the past forty years – and how to apply them in today’s marketplace for products, services and fund raising. Reader’s will learn about mastermind mailings such as the One Hundred Million Penny mailing for Reader’s Digest, the Republican Party’s plastic “Membership Card” mailing that earned 50 million in one year and scores of other mailings created by Walter Weintz. Featuring everything from the “ten commandments” of mail order to actual reproductions of key elements of thirty extraordinary mailings (with explanations of why they succeeded or, in some cases, failed).

Note: This book is from 1987. Walter Weintz held circulation director position at Reader’s Digest in the 1950s. It was Weintz who came up with the original 2 pennies mailings which made RD a huge success.…

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