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Will Eagle – YouTube Marketing For Dummies

YouTube Marketing For Dummies – Will Eagle.pdf
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Description

YouTube Marketing For Dummies by Will Eagle

Advice from a YouTube insider on how to creative effective campaigns

YouTube is the top destination for online video. With over a billion viewers around the globe, it’s also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns.

Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content.

  • Create a plan that fits your business needs
  • Launch an ad campaign
  • Find video creation strategies
  • Launch a branded channel

    Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!

    From the Back Cover

  • Explore ad buying, content marketing, and channels
  • Build a marketing campaign that works for your business
  • Evaluate your results and adapt for success

    Get your message viewed by millions

    All eyes are on your message when you know how to market effectively on YouTube! But this highly valuable yet complex medium can be a bit intimidating. Fear not—this book is written for you, the marketer. Whether you’re part of a major marketing department or an entrepreneur who wears every hat, here’s what you need to know to plan your YouTube marketing campaign, navigate the various advertising options, develop a content strategy to support your goals, and measure your success. You’ll even get advice on making that video!

    Inside…

  • Ways to use YouTube
  • How to target your audience
  • Tips for developing your ad campaign
  • What goes into content strategy
  • Nuts and bolts of making videos
  • Techniques for measuring success
  • When to call on an expert

    About the Author

    Will Eagle spent four years at Google creating brand and marketing strategies that leverage YouTube. He assisted Fortune 500 clients in developing and executing their plans. He has lent his talents to several leading marketing firms and has been a guest lecturer at various universities.

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